During an interview with Protocol President Bennett Richardson on February 1, Alibaba Group President Michael Evans announced that U.S. companies made sales of more than $61 billion to Chinese consumers on the company’s e-commerce platforms in 2021. That number represents a 50% increase for U.S. businesses on Alibaba’s platforms over the past two years.
During the event titled “How tech is making sure shopping will never be the same,” Richardson asked how Alibaba’s innovative technologies can serve as an important growth engine for U.S. businesses.
“American brands are very interested in making sales, but what they're really interested in is the direct consumer contact and developing that consumer base and coming up with new innovative products that are specific for the Chinese market,” said Evans.