Vegamour's Expansion in China Fuels Job Growth in Southern California and Across the U.S.

Vegamour, a plant-based hair wellness brand headquartered in Los Angeles, is making significant inroads into the Chinese market through its partnership with Alibaba.

Selling to Chinese consumers on Alibaba has propelled Vegamour’s growth. The company has grown from a four-person team in 2016 to a hundred-plus people today, with over $150 million in annual sales.

“Being successful in China is crucial to our strategy in terms of establishing ourselves as a global brand,” says Dan Hodgdon, Vegamour’s Founder and Chairman. “The access to the Chinese market that Alibaba provides creates substantial employment opportunities within our U.S. company. You’re talking about the second-largest market economy in the world. It has a ripple effect: the greater the demand, the more jobs we can create to meet that demand.”

In 2021, Vegamour initiated its soft launch in China by leveraging Alibaba’s overseas fulfillment program, which offers local warehouses for direct delivery to Chinese consumers. Over the past two years, the brand has steadily expanded its presence on Alibaba’s e-commerce platforms and now boasts a global flagship store on Tmall Global with access to more than one billion potential customers in China.

The access to the Chinese market that Alibaba provides creates substantial employment opportunities within our U.S. company.

—Dan Hodgdon, Founder & Chairman