Texas’ Timeless Skincare Burgeoning Success in China Leads to Expansion at Home

A passion for skin care passed down from her mother inspired Veronica Pedersen to create Timeless Skin Care in 2009. Since then, Timeless Skin Care has become a household favorite found in Target, CVS, and now Alibaba.

Word-of-mouth marketing grew much of Timeless Skin Care’s loyal, American-based following, but four years ago, Veronica decided it was time to go global and chose to partner with Alibaba.

“The success we’ve had partnering together with Alibaba has been phenomenal,” Veronica said. “Our partnership with Alibaba and the success we’ve seen in China has helped us hire more employees and open a new manufacturing facility.”

Although Timeless Skin Care was founded in Southern California, the company now calls Texas home. “We’re now based in Houston, Texas, and manufacturing our products in a warehouse over double the size of our original facility. We had to move to a bigger location to help support and sustain all the orders that are coming in.”

Quality remains Veronica’s top priority, and it’s why she insists that Timeless Skin Care’s products are manufactured in small batches. “The key to our growth and success in China with Alibaba is the quality of our products. It’s always been about the product.”

By opening the door to over one billion consumers in China and removing barriers that have made it challenging for companies to do business abroad, including logistics support, translation services, and inventory management, Alibaba has helped Timeless Skin Care and many other American businesses grow and succeed internationally.

“The success we’ve had partnering together with Alibaba has been phenomenal”

—Veronica Pedersen, CEO