Alibaba’s Impact in the U.S. Helping Businesses Across the Country

Alibaba’s sales channels are not only a growth engine for U.S. businesses but a net positive for the U.S. economy.

Alibaba’s Positive Impact on the U.S. Economy:

$61B
U.S. Goods Sold Through Alibaba in 2021*
1B
Customers Accessible
390K
Total U.S. Jobs Supported in 2021*
$47B
Total Value Added to the U.S. Economy in 2021*
$31B
Total Wages Supported for U.S. Workers in 2021*
*Source: Pham, Nam D., and Mary Donovan. 2022. "Digital Commerce: Alibaba’s Contributions to the U.S . Economy by State and Industry." NDP Analytics.
Click on the map below to see Alibaba’s Impact in each state.
United States
United States

California Companies

  • 100% Pure
  • Amblin Partners
  • Apple
  • Boscia
  • California Milk Advisory Board
  • Chevron
  • Del Monte
  • Disney
  • Dr. Bronner's
  • Dreamworks
  • Eat Just
  • Fitbit
  • Galla Family Vineyards
  • Intel Jelly Belly
  • Levi's
  • MATTEL
  • Patagonia
  • Salesforce
  • Vans

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West Virginia Companies

  • Dow Chemical
  • Proctor & Gamble
P&G's sales on Alibaba contributed to the $39B of value added to the U.S. economy in 2020.

Montana Companies

  • ExxonMobil

Delaware Companies

  • 3M
  • Dow Chemical Company
  • Edgewell
  • Kraft Heinz
  • Gore-Tex
Delaware's GORE-TEX is among the thousands of U.S. brands that sell to consumers in China.

Wyoming Companies

  • Hardin Store, LLC
  • Bowen Trade, LLC

Virginia Companies

  • Hamilton Beach
  • Lansinoh
  • Mars
  • Nestlé USA
  • Think Fun
“
China’s younger generation is the new driving force of consumption, they rely on ecommerce.
Cecilia Li, Wrigley China Vice President and Managing Director, Mars

Tennessee Companies

  • Gibson
  • Leading Edge Health
  • Lodge
  • Mars Petcare
  • Nutro
Chinese musicians can securely buy Gibson guitars from Nashville on Alibaba's Tmall Global platform.

South Dakota Companies

  • 3M
  • Forever New

South Carolina Companies

  • Bausch and Lomb
  • Colgate-Palmolive
  • Dewalt
  • Honeywell
  • Starbucks
Bausch & Lomb, Colgate & Palmolive, and Dewalt are just a few companies that manufacture goods in South Carolina sold to consumers in China on Alibaba.

Rhode Island Companies

  • APC
  • Born Free
  • Hasbro
Hasbro grows its global business by selling toys on Alibaba's e-commerce platforms direct-to-consumer and B2B in China.

Pennsylvania Companies

  • Anthropologie
  • Crayola
  • GNC
  • GSK US
  • Hershey's
  • LuckyVitamin
  • Mane 'n Tail
  • Vanguard
  • Zippo
“
It’s a very large market…We knew we had an opportunity to tap into that market.
Sam Wolf, CEO, LuckyVitamin

Oregon Companies

  • Bob's Red Mill
  • Columbia
  • Earth Mama Organics
  • Keen
  • Leatherman
  • Nike
  • Olabay
  • Schmidt's

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Oklahoma Companies

  • Goodyear
  • Kimberly-Clark
  • Purina
Goodyear can sell tires manufactured at its plant in Lawton, Oklahoma, to over one billion consumers on Alibaba.

Ohio Companies

  • Abercrombie & Fitch
  • Goodyear
  • Kroger
  • L Brand
  • Moen
  • Procter & Gamble
  • Scotts Miracle-Gro
  • Vitamix

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100-Year-Old Vitamix Experiences Newfound Growth in China
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North Dakota Companies

  • Swanson
North Dakota's Swanson sells its health products on Alibaba's Tmall Global platform, contributing to the $61B in U.S. goods sold on Alibaba in 2021.

North Carolina Companies

  • Burt's Bees
  • Champion
  • Hanes
  • Honeywell
  • Kingsdown
  • Playtex
  • Red Hat
  • Sealy
  • Vanguard
Companies with operations in North Carolina are selling products globally to consumers and businesses through Alibaba’s platforms.

New York Companies

  • Coach
  • Colgate-Palmolive
  • D'Addario
  • DVF
  • Estee Lauder
  • Evereden
  • Flamingo Furniture
  • KPMG
  • Maxwell House
  • Michael Kors
  • Mansur Gavriel
  • Nature's Bounty
  • PepsiCo
  • Shop Premium Outlets
  • Tory Burch

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New Mexico Companies

  • Gap
  • General Mills
  • Intel
  • Tempur-Pedic
Brands that manufacture products in New Mexico, such as General Mills, Intel and Temper Pedic, sell on Alibaba.

New Jersey Companies

  • Aerosoles
  • Aveeno
  • Coppertone
  • Gerber
  • Gund
  • Johnson & Johnson
  • L'il Critters
  • Listerine
  • Lysol
  • Marantz
  • Mario Badescu
  • Nuria Beauty
  • Palmer's
  • Pantone
  • The Children's Place
  • Tumi
  • Vitafusion
  • Zoocchini

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New Hampshire Companies

  • Cole Haan
  • MegaFood
  • Timberland
Timberland leverages Alibaba to target likely buyers, identify category growth opportunities and tailor product designs to Chinese consumers.

Nevada Companies

  • Biodermis
  • Caesar's Entertainment
  • Hyperbiotics
  • Liquid Health
  • LivOn Labs
  • Pediped
  • Ocean Spray

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Nebraska Companies

  • 3M
  • Kellogg's
Kellogg's, which manufactures products in Nebraska, uses Alibaba to grow its business in China.

Missouri Companies

  • Budwesier
  • Dr. Brown's Natural Flow
  • Instinct
  • Llumar
  • Naturalizer
  • Nature's Variety
  • Purina
“
Alibaba gives us an opportunity to rapidly test new product concepts, validate those tests with consumers, and take it to market on the Tmall platform.
Martin Suter, Head of Ecommerce, APAC, Anheuser-Busch Inbev

Mississippi Companies

  • Chevron
  • Kimberly-Clark
  • Kohler
  • Peavey
Products manufactured in Mississippi, such as from Kimberly-Clark, can make their way to households in China on Alibaba's ecommerce platforms.

Minnesota Companies

  • 3M
  • Cargill
  • Crystal Star
  • Dairy Queen
  • Ecowater
  • Haagen Dazs
  • HALO
  • Hormel
  • Minnetonka
  • Pentair
  • Polaroid
Food producers like Hormel can tap into Alibaba's insights to tailor its products for Chinese consumers.

Michigan Companies

  • Bissell
  • Carhartt
  • Dow Chemical Company
  • Ford
  • General Motors
  • Kellogg's
  • KitchenAid
  • Litter-Robot
  • Whirlpool

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Massachusetts Companies

  • American Tourister
  • Bose
  • Converse
  • Force Factor
  • Gillette
  • iRobot
  • Keds
  • Living Proof
  • Reebok
  • Rockport
  • Saucony
  • Staples
  • Stride Rite
  • UPPAbaby
  • Yankee Candle

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Maryland Companies

  • Geddes
  • Marriott International
  • McCormick
  • Rosebud Salve
  • Stanley Black & Decker
  • Under Armour
Companies in Maryland, such as Geddes, McCormick, and Under Armour, sell on Alibaba to reach global consumers.

Maine Companies

  • New Balance
New Balance can leverage Alibaba's insights, logistics and sales channels to sell its sneakers made in Maine to consumers in China.

Louisiana Companies

  • Hairfinity
  • Nuby
Louisiana's Hairfinity taps into China's $9B haircare market through Alibaba's e-commerce platforms.

Kentucky Companies

  • Bicycle
  • KFC
  • Lexmark
  • Orijen
  • Papa John's
  • Spalding
  • Tempur-Pedic
“
By opening a shop on Alibaba's Tmall, we want to convert more customers to members and understand their consumer behavior.
Guan Bin, Digital Manager, Yum Brands

Kansas Companies

  • Garmin
  • Hill's Pet
Kansas-based Garmin is among the thousands of American brands that can reach up to one billion consumers in China on Alibaba's e-commerce platforms.

Iowa Companies

  • 3M
  • Kraft Heinz
  • Purina
  • Serta Simmons
From its plants in Iowa and across the U.S., Kraft Heinz sells its American-made products to consumers in China.

Indiana Companies

  • Holloway House
  • Klipsch Audio Technologies
  • Mead Johnson
  • Nestlé USA
  • Salesforce
  • Unilever USA
Nestlé, which manufactures products in Indiana, partners with Alibaba to grow online sales and offer new products to millions of consumers.

Illinois Companies

  • Abbott Laboratories
  • Accenture
  • Carlson Labs
  • Elkay
  • Kraft Heinz
  • McDonald's
  • Mead Johnson
  • Mondelez
  • Raybestos
  • Shure
  • Walgreens
“
Alibaba is a powerful partner to help us expand our distribution channels and improve our brands’ accessibility in both rural and urban Chinese markets.
Tim Cofer, Chief Growth Officer, Mondelez

Idaho Companies

  • Crucial
  • Vet IQ
Idaho's Vet IQ reaches millions of pet owners in China through Alibaba's Tmall Global platform.

Georgia Companies

  • Carter's
  • Coca-Cola
  • First Data
  • Rheem
  • Rubbermaid
  • Salesforce
  • Serta
Coke and Alibaba collaborate on branding, marketing, offline services, and the launch of exclusive products on Alibaba's Tmall platform.

Connecticut Companies

  • Cuisinart
  • Culturelle
  • Dymo
  • Laticrete
  • Melissa and Doug
  • Schick
  • Stanley Black and Decker
  • Thayer's
  • Timex
Cuisinart is one of the thousands of American brands that sell on Alibaba's e-commerce platforms that combined to sell over $61B in goods in 2021.

Arkansas Companies

  • Klipsch
  • Maybelline
Klipsch uses Alibaba's Tmall platform to sell its speakers to over one billion consumers in China.

Arizona Companies

  • Arthur Andrew Medical
  • Avnet
  • Fender
  • Intel
  • Fing
  • Vanguard

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Alaska Companies

  • Alaska Seafood Marketing Institute
  • Trident Seafood
During a nine-day campaign on Alibaba, Chinese buyers placed 33,759 orders valued at about $1 million to buy cod, halibut, crab and other seafood from Alaskan fishermen.

Alabama Companies

  • 3M
  • Dow Chemical Company
3M and Dow Chemical Company are just a few of the companies with manufacturing plants in Alabama that use Alibaba to reach businesses and consumers in China.

Vermont Companies

  • Burton
  • Vetri Science
Vermont’s VetriScience sells its pet foods on Alibaba’s Tmall Global platform, which allows American companies to sell to Chinese consumers without a physical presence in China.

Hawaii Companies

  • DSF Hawaii
  • Mauna Loa Macadamia Nuts
  • Honey Girl Organics
“
Tmall Global is an opportunity to gain traction in China, something we’ve always been interested in but have never found the right fit before (Alibaba).
Anthony Maxfield, Co-Founder, Honey Girl Organics

Utah Companies

  • Blender Bottle
  • Chums
  • J.M. Alexander Corporation
  • Little Unicorn
  • PMD Beauty
  • Schiff Nutrition
  • Skullcandy

Colorado Companies

  • Alpha Hydrox
  • Crocs
  • Eagle Creek
  • Flipbelt
  • Hain Celestial
  • Hotsuit
  • LÍLLÉbaby
  • Osprey
  • Performix
  • Smartwool
  • The North Face
  • VF Corp
  • Waterpik
“
Alibaba's data-driven insights have enabled VF brands to better serve the Chinese customers, who make up one of the most important markets for our business and brands.
David Wagner, EVP of Global Strategy and Growth Platforms, VF Corp.

Florida Companies

  • ACUVUE
  • Alienware
  • BPI Sports
  • Burger King
  • ClosetMaid
  • Disney
  • Elizabeth Arden
  • Garden of Life
  • HAIRMAX
  • Hertz
  • Image Skincare
  • Munsingwear
  • OFRA
  • Oster
  • Philip Stein
  • SWISS NAVY
  • Tupperware
“
Any brand that wants to be recognized worldwide as a leader needs to be on Alibaba’s Tmall platform.
Dave Goldsteain, CEO, Image Skincare

Texas Companies

  • Aquasana
  • Bella Belle
  • Dell
  • Dickie's
  • EltaMD
  • ExxonMobil
  • Fossil Group
  • Igloo
  • Kimberly-Clark
  • Labrada
  • Lay’s
  • Reel FX
  • Thinkbaby
  • TIGI
Dickies, from Ft. Worth, Texas, tapped into Alibaba's reach to help the brand achieve 36% year-on-year growth.

Wisconsin Companies

  • A.O. Smith
  • AMSOIL
  • Andis
  • Ashley
  • Harley Davidson
  • Hsu's Ginseng
  • Insinkerator
  • Kohler
  • Kotex
  • Litter-Robot
  • MasterLock
  • Ocean Spray
  • Remington
  • Swiss Miss

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Washington Companies

  • Almond Roca
  • Ammex
  • Antica Farmacista
  • Blue Nile
  • Costco
  • Diono
  • Eddie Bauer
  • Emily's Chocolates
  • Domex SuperFresh Group
  • Fairhaven Health
  • Fluke
  • Funko
  • LP
  • Microsoft
  • Ocean Spray
  • Paula's Choice
  • Starbucks

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U.S. Impact Alibaba Helps U.S. Brands Increase Sales in Overseas Markets

Alibaba’s mission is to make it easy to do business anywhere in the digital era. With an ecosystem of more than 30 business units, Alibaba’s array of digital ecommerce platforms grant American companies unparalleled access to China and other global markets. Over 1 billion consumers shop on Alibaba, generating tens of billions of dollars in international sales for small, mid-sized, and large U.S. businesses. Alibaba’s business ecosystem also helps to create jobs, grow local economies and support industries across the country.

U.S. Impact Alibaba Helps U.S. Brands Increase Sales in Overseas Markets

Alibaba’s Positive Impact on the U.S. Economy:

$61B
U.S. Goods Sold Through Alibaba in 2021*
1B
Customers Accessible
390K
Total U.S. Jobs Supported in 2021*
$47B
Total Value Added to the U.S. Economy in 2021*
$31B
Total Wages Supported for U.S. Workers in 2021*
*Source: Pham, Nam D., and Mary Donovan. 2022. "Digital Commerce: Alibaba’s Contributions to the U.S . Economy by State and Industry." NDP Analytics.

Alibaba’s mission is to make it easy to do business anywhere in the digital era. With an ecosystem of more than 30 business units, Alibaba’s array of digital ecommerce platforms grant American companies unparalleled access to China and other global markets. Over 1 billion consumers shop on Alibaba, generating tens of billions of dollars in international sales for small, mid-sized, and large U.S. businesses. Alibaba’s business ecosystem also helps to create jobs, grow local economies and support industries across the country.

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