Alibaba’s Impact in the U.S. Helping Businesses Across the Country

Alibaba is an online marketplace that helps American brands sell to over one billion consumers in China.

Alibaba’s Positive Impact on the U.S. Economy:

$66B
U.S. Products Sold Through Alibaba in 2022
1B
Customers Accessible
403K
Total U.S. Jobs Supported in 2022*
$52.9B
Total Value Added to the U.S. Economy in 2022*
$36.4B
Total Wages Supported for U.S. Workers in 2022*
*Source: Pham, Nam D., and Mary Donovan. 2022. "Digital Commerce: Alibaba’s Contributions to the U.S . Economy by State and Industry." NDP Analytics.
Click on the map below to see Alibaba’s Impact in each state.
United States
United States

U.S. Sales on Alibaba Strengthen California’s Economy

$10.7B
Total Value Added to the CA GDP*
99.9K
Total CA Jobs Supported*
$13.6B
Total Wages Supported for CA Workers*
*Based on 2022 Data

California Companies


  • 100% Pure

  • AGOLDE
  • ALGENIST
  • Amblin Partners
  • Apple
  • Boscia
  • California Milk Advisory Board
  • Chevron
  • CITIZENS OF HUMANITY
  • Coromega
  • Del Monte
  • Disney
  • Dr. Bronner’s
  • Dreamworks
  • Eat Just
  • Fitbit
  • Galla Family Vineyards
  • GMP Vitas
  • InfiniteAloe
  • Intel

  • Jelly Belly

  • Kate Somerville
  • Levi’s
  • Lime Crime
  • MATTEL
  • mother
  • Murad
  • Nature wise
  • OmegaVia
  • P.F.CANDLE CO.
  • Patagonia
  • Salesforce
  • Solid Gold
  • stila
  • SUN·MAID
  • TATCHA
  • TRU NIAGEN
  • trukid
  • Urban Decay
  • Vans
  • Vegamour

West Virginia Companies


  • Dow Chemical

  • Proctor & Gamble

P&G's sales on Alibaba contributed to the $39B of value added to the U.S. economy in 2020.

Montana Companies


  • ExxonMobil

Delaware Companies


  • 3M

  • CITIZENS OF HUMANITY
  • Dow Chemical Company
  • Edgewell
  • Kraft Heinz
  • Genexa
  • Gore-Tex
  • skyn ICELAND
  • stila

Delaware's GORE-TEX is among the thousands of U.S. brands that sell to consumers in China.

Wyoming Companies


  • Hardin Store, LLC

  • Bowen Trade, LLC

U.S. Sales on Alibaba Strengthen Virginia’s Economy

$640M
Total Value Added to VA GDP*
4.7K
Total VA Jobs Supported*
$351M
Total Wages Supported for VA Workers*
*Based on 2022 Data

Virginia Companies


  • Hamilton Beach

  • Lansinoh
  • Mars
  • Nestlé USA
  • Think Fun

China’s younger generation is the new driving force of consumption, they rely on ecommerce.
Cecilia Li, Wrigley China Vice President and Managing Director, Mars

U.S. Sales on Alibaba Strengthen Tennessee’s Economy

$681M
Total Value Added to TN GDP*
6.4K
Total TN Jobs Supported*
$373M
Total Wages Supported for TN Workers*
*Based on 2022 Data

Tennessee Companies


  • Gibson

  • Leading Edge Health
  • Lodge
  • Mars Petcare
  • Nutro

Chinese musicians can securely buy Gibson guitars from Nashville on Alibaba's Tmall Global platform.

South Dakota Companies


  • 3M

  • Forever New

U.S. Sales on Alibaba Strengthen South Carolina’s Economy

$581M
Total Value Added to SC GDP*
3.5K
Total SC Jobs Supported*
$205M
Total Wages Supported for SC Workers
*Based on 2022 Data

South Carolina Companies


  • Bausch and Lomb

  • Colgate-Palmolive
  • Dewalt
  • Honeywell
  • Starbucks

Bausch & Lomb, Colgate & Palmolive, and Dewalt are just a few companies that manufacture goods in South Carolina sold to consumers in China on Alibaba.

U.S. Sales on Alibaba Strengthen Rhode Island’s Economy

$139M
Total Value Added to RI GDP*
1.2K
Total RI Jobs Supported*
$78M
Total Wages Supported for RI Workers
*Based on 2022 Data

Rhode Island Companies


  • APC

  • Born Free
  • Hasbro

Hasbro grows its global business by selling toys on Alibaba's e-commerce platforms direct-to-consumer and B2B in China.

U.S. Sales on Alibaba Strengthen Pennsylvania’s Economy

$1.9B
Total Value Added to PA GDP*
12.3K
Total PA Jobs Supported*
$780M
Total Wages Supported for PA Workers*
*Based on 2022 Data

Pennsylvania Companies


  • Anthropologie

  • Crayola
  • GNC
  • GSK US
  • Hershey’s
  • LuckyVitamin
  • Mane ‘n Tail
  • Zippo

It’s a very large market…We knew we had an opportunity to tap into that market.
Sam Wolf, CEO, LuckyVitamin

U.S. Sales on Alibaba Strengthen Oregon’s Economy

$2.1B
Total Value Added to OR GDP*
11.8K
Total OR Jobs Supported*
$1.1B
Total Wages Supported for OR Workers
*Based on 2022 Data

Oregon Companies


U.S. Sales on Alibaba Strengthen Oklahoma’s Economy

$237M
Total Value Added to OK GDP*
1.5K
Total OK Jobs Supported*
$89M
Total Wages Supported for OK Workers*
*Based on 2022 Data

Oklahoma Companies


  • Goodyear

  • Kimberly-Clark
  • Purina

Goodyear can sell tires manufactured at its plant in Lawton, Oklahoma, to over one billion consumers on Alibaba.

U.S. Sales on Alibaba Strengthen Ohio’s Economy

$1.7B
Total Value Added to the OH GDP*
10.3K
Total OH Jobs Supported*
$622M
Total Wages Supported for OH Workers*
*Based on 2022 Data

Ohio Companies


  • Abercrombie & Fitch

  • Goodyear
  • Kroger
  • L Brand
  • Moen
  • Procter & Gamble
  • Scotts Miracle-Gro

  • Vitamix

North Dakota Companies


  • Swanson

North Dakota's Swanson sells its health products on Alibaba's Tmall Global platform, contributing to the $66B in U.S. goods sold on Alibaba in 2022.

U.S. Sales on Alibaba Strengthen North Carolina’s Economy

$1.3B
Total Value Added to NC GDP*
$15.4K
Total NC Jobs Supported*
$1.1B
Total Wages Supported for NC Workers*
*Based on 2022 Data

North Carolina Companies


  • Burt’s Bees

  • Champion
  • Hanes
  • Honeywell
  • Kingsdown
  • Playtex
  • Red Hat
  • Sealy

Companies with operations in North Carolina are selling products globally to consumers and businesses through Alibaba’s platforms.

U.S. Sales on Alibaba Strengthen New York’s Economy

$2.3B
Total Value Added to the NY GDP*
18.4K
Total NY Jobs Supported*
$1.5B
Total Wages Supported for NY Workers*
*Based on 2022 Data

New York Companies


  • Adirondack Flavor & Fragrance Farm

  • amika

  • Coach
  • Colgate-Palmolive
  • Confidence USA
  • D’Addario
  • demeter
  • DVF
  • Erno Laszlo
  • Estee Lauder
  • Evereden
  • Farmacy
  • Flamingo Furniture
  • KPMG
  • Mansur Gavriel
  • Maxwell House
  • Michael Kors
  • Nature’s Answer
  • Nature’s Bounty
  • NATURE’S TRUTH
  • Oppuland
  • pat mcgrath labs
  • PepsiCo
  • RE VIVE
  • REPLENIX
  • Shop Premium Outlets
  • skyn ICELAND
  • THORNE
  • TOCCA
  • Tory Burch

New Mexico Companies


  • Gap

  • General Mills
  • Intel
  • Tempur-Pedic

Brands that manufacture products in New Mexico, such as General Mills, Intel and Temper Pedic, sell on Alibaba.

U.S. Sales on Alibaba Strengthen New Jersey’s Economy

$1.3B
Total Value Added to the NJ GDP*
10.2K
Total NJ Jobs Supported*
$787M
Total Wages Supported for NJ Workers*
*Based on 2022 Data

New Jersey Companies


  • Aerosoles

  • Aveeno
  • Coppertone
  • Farmacy
  • Gerber
  • Gund
  • Johnson & Johnson
  • L’il Critters
  • Listerine
  • Lysol
  • Marantz
  • Mario Badescu
  • Nuria Beauty
  • Palmer’s
  • Pantone
  • Phyto-C
  • Qunol
  • The Children’s Place
  • Tumi
  • Vitafusion
  • Zoocchini

U.S. Sales on Alibaba Strengthen New Hampshire’s Economy

$549M
Total Value Added to the NH GDP*
4.2K
Total NH Jobs Supported*
$353M
Total Wages Supported for NH Workers*
*Based on 2022 Data

New Hampshire Companies


  • Cole Haan

  • MegaFood
  • Timberland

Timberland leverages Alibaba to target likely buyers, identify category growth opportunities and tailor product designs to Chinese consumers.

U.S. Sales on Alibaba Strengthen Nevada’s Economy

$390M
Total Value Added to the NV GDP*
1.3K
Total NV Jobs Supported*
$90M
Total Wages Supported for NV Workers*
*Based on 2022 Data

Nevada Companies


  • Biodermis

  • Caesar’s Entertainment
  • cosmetic skin solutions
  • Hyperbiotics
  • Liquid Health
  • LivOn Labs
  • Pediped
  • Ocean Spray

U.S. Sales on Alibaba Strengthen Nebraska’s Economy

$239M
Total Value Added to NE GDP*
1.3K
Total NE Jobs Supported
$76M
Total Wages Supported for NE Workers
*Based on 2022 Data

Nebraska Companies


  • 3M

  • Kellogg’s

Kellogg's, which manufactures products in Nebraska, uses Alibaba to grow its business in China.

U.S. Sales on Alibaba Strengthen Missouri’s Economy

$814M
Total Value Addd to MO GDP*
5.9K
Total MO Jobs Supported*
$364M
Total Wages Supported for MO Workers*
*Based on 2022 Data

Missouri Companies


  • Budwesier

  • Dr. Brown’s Natural Flow
  • Instinct Pet Food
  • Llumar
  • Naturalizer
  • Nature’s Variety
  • Purina

U.S. Sales on Alibaba Strengthen Mississippi’s Economy

$169M
Total Value Added to MS GDP*
1.2K
Total MS Jobs Supported*
$60M
Total Wages Supported for MS Workers*
*Based on 2022 Data

Mississippi Companies


  • Chevron

  • Kimberly-Clark
  • Kohler
  • Peavey

Products manufactured in Mississippi, such as from Kimberly-Clark, can make their way to households in China on Alibaba's ecommerce platforms.

U.S. Sales on Alibaba Strengthen Minnesota’s Economy

$1.7B
Total Value Added to the MN GDP*
13.6K
Total Jobs Supported*
$1.1B
Total Wages Supported for MN Workers*
*Based on 2022 Data

Minnesota Companies


  • 3M

  • Cargill
  • Crystal Star
  • Dairy Queen
  • Ecowater
  • Haagen Dazs
  • HALO
  • Hormel
  • Minnetonka
  • Pentair
  • Polaroid

Food producers like Hormel can tap into Alibaba's insights to tailor its products for Chinese consumers.

U.S. Sales on Alibaba Strengthen Michigan’s Economy

$822M
Total Value Added to the MI GDP*
8.7K
Total MI Jobs Supported*
$658M
Total Wages Supported for MI Workers*
*Based on 2022 Data

Michigan Companies


  • Bissell

  • Carhartt
  • Dow Chemical Company
  • Ford
  • General Motors

  • Herman Miller

  • Kellogg’s
  • KitchenAid
  • Litter-Robot
  • Whirlpool

U.S. Sales on Alibaba Strengthen Massachusetts’s Economy

$3.4B
Total Value Added to MA GDP*
16.3K
Total MA Jobs Supported*
$1.6B
Total Wages Supported for MA Workers*
*Based on 2022 Data

Massachusetts Companies


  • American Tourister

  • Bose
  • Converse
  • Force Factor
  • Gillette
  • iRobot
  • Keds
  • Living Proof
  • Reebok
  • Rockport
  • Saucony
  • Staples
  • Stride Rite
  • UPPAbaby
  • Yankee Candle

U.S. Sales on Alibaba Strengthen Maryland’s Economy

$916M
Total Value Added to the MD GDP*
6.1K
Total MD Jobs Supported*
$563M
Total Wages Supported for MD Workers*
*Based on 2022 Data

Maryland Companies


  • Geddes

  • Marriott International
  • McCormick
  • Rosebud Salve
  • Stanley Black & Decker
  • Under Armour

Companies in Maryland, such as Geddes, McCormick, and Under Armour, sell on Alibaba to reach global consumers.

U.S. Sales on Alibaba Strengthen Maine’s Economy

$265M
Total Value Added to ME GDP*
1.7K
Total ME Jobs Supported*
$101M
Total Wages Supported for ME Workers*
*Based on 2022 Data

Maine Companies


  • New Balance

New Balance can leverage Alibaba's insights, logistics and sales channels to sell its sneakers made in Maine to consumers in China.

U.S. Sales on Alibaba Strengthen Louisiana’s Economy

$449M
Total Value Added to LA GDP*
1.5K
Total LA Jobs Supported*
109M
Total Wages Supported for LA Workers*
*Based on 2022 Data

Louisiana Companies


  • Hairfinity

  • Nuby

Louisiana's Hairfinity taps into China's $9B haircare market through Alibaba's e-commerce platforms.

U.S. Sales on Alibaba Strengthen Kentucky’s Economy

$170M
Total Value Added to KY GDP*
1.1K
Total KY Jobs Supported*
$64.7M
Total Wages Supported for KY Workers*
*Based on 2022 Data

Kentucky Companies


  • Bicycle

  • KFC
  • Lexmark
  • Orijen
  • Papa John’s
  • Spalding
  • Tempur-Pedic

  • Yum Brands

By opening a shop on Alibaba's Tmall, we want to convert more customers to members and understand their consumer behavior.
Guan Bin, Digital Manager, Yum Brands

U.S. Sales on Alibaba Strengthen Kansas’s Economy

$497M
Total Value Added to KS GDP*
2.3K
Total KS Jobs Supported
$159M
Total Wages Supported for KS Workers*
*Based on 2022 Data

Kansas Companies


  • Garmin

  • Hill’s Pet

Kansas-based Garmin is among the thousands of American brands that can reach up to one billion consumers in China on Alibaba's e-commerce platforms.

U.S. Sales on Alibaba Strengthen Iowa’s Economy

$745M
Total Value Addded to IA GDP*
4.0K
Total IA Jobs Supported*
$265M
Total Wages Supported for IA Workers*
*Based on 2022 Data

Iowa Companies


  • 3M

  • Kraft Heinz
  • Purina
  • Serta Simmons

From its plants in Iowa and across the U.S., Kraft Heinz sells its American-made products to consumers in China.

U.S. Sales on Alibaba Strengthen Indiana’s Economy

$805M
Total Value Aded to IN GDP*
6.5K
Total IN Jobs Supported*
$399M
Total Wages Supported for IN Workers*
*Based on 2022 Data

Indiana Companies


  • Holloway House

  • Klipsch Audio Technologies
  • Mead Johnson
  • Nestlé USA
  • Salesforce
  • Unilever USA

Nestlé, which manufactures products in Indiana, partners with Alibaba to grow online sales and offer new products to millions of consumers.

U.S. Sales on Alibaba Strengthen Illinois’s Economy

$1.9B
Total Value Added to IL GDP*
13.5K
Total IL Jobs Supported*
$1.0B
Total Wages Supported for IL Workers*
*Based on 2022 Data

Illinois Companies


  • Abbott Laboratories

  • Accenture
  • Carlson Labs
  • Elkay
  • Kraft Heinz
  • McDonald’s
  • Mead Johnson
  • Mondelez
  • Raybestos
  • Shure
  • VITAL PROTEINS
  • Walgreens

Alibaba is a powerful partner to help us expand our distribution channels and improve our brands’ accessibility in both rural and urban Chinese markets.
Tim Cofer, Chief Growth Officer, Mondelez

U.S. Sales on Alibaba Strengthen Idaho’s Economy

$258M
Total Value Added to ID GDP*
3.4K
Total ID Jobs Supported*
$269M
Total Wages Supported for IS Workers*
*Based on 2022 Data

Idaho Companies


  • Crucial

  • Vet IQ

Idaho's Vet IQ reaches millions of pet owners in China through Alibaba's Tmall Global platform.

U.S. Sales on Alibaba Strengthen Georgia’s Economy

$654M
Total Value Added to GA GDP*
6.1K
Total GA Jobs Supported*
$424M
Total Wages Supported for GA Workers*
*Based on 2022 Data

Georgia Companies


  • Carter’s

  • Coca-Cola
  • First Data
  • Genexa
  • Rheem
  • Rubbermaid
  • Salesforce
  • Serta

Coke and Alibaba collaborate on branding, marketing, offline services, and the launch of exclusive products on Alibaba's Tmall platform.

U.S. Sales on Alibaba Strengthen Connecticut’s Economy

$677M
Total Value Added to CT GDP*
2.7K
Total CT Jobs Supported*
$198
Total Wages Supported for CT Workers*
*Based on 2022 Data

Connecticut Companies


  • Cuisinart

  • Culturelle
  • Dymo
  • Laticrete
  • Melissa and Doug
  • Schick
  • Stanley Black and Decker
  • Thayer’s
  • Timex

Cuisinart is one of the thousands of American brands that sell on Alibaba's e-commerce platforms that combined to sell over $66B in goods in 2022.

U.S. Sales on Alibaba Strengthen Arkansas’s Economy

$262M
Total Value Added to AR GDP*
2.0K
Total AR Jobs Supported*
$95M
Total Wages Supported fr AR Workers*
*Based on 2022 Data

Arkansas Companies


  • Klipsch

  • Maybelline

Klipsch uses Alibaba's Tmall platform to sell its speakers to over one billion consumers in China.

U.S. Sales on Alibaba Strengthen Arizona’s Economy

$1.3B
Total Value Added to AZ GDP*
10.6K
Total AZ Jobs Supported*
$873M
Total Wages Supported for AZ Workers*
*Based on 2022 Data

Arizona Companies


  • Arthur Andrew Medical

  • Avnet
  • Fender
  • Intel
  • Fing

Phoenix-based global technology provider Avnet partners with Alibaba to bring their IoT product to Chinese business customers.

Alaska Companies


  • Alaska Seafood Marketing Institute

  • Trident Seafood

During a nine-day campaign on Alibaba, Chinese buyers placed 33,759 orders valued at about $1 million to buy cod, halibut, crab and other seafood from Alaskan fishermen.

U.S. Sales on Alibaba Strengthen Alabama’s Economy

$522M
Total Value Added to AL GDP*
4.0K
Total AL Jobs Supported*
$210M
Total Wages Supported for AL Workers*
*Based on 2022 Data

Alabama Companies


  • 3M

  • Dow Chemical Company

3M and Dow Chemical Company are just a few of the companies with manufacturing plants in Alabama that use Alibaba to reach businesses and consumers in China.

U.S. Sales on Alibaba Strengthen Vermont’s Economy

$149M
Total Value Added to VT GDP*
980
Total VT Jobs Supported*
$75M
Total Wages Supported for VT Workers*
*Based on 2022 Data

Vermont Companies


  • Burton

  • Vetri Science

Vermont’s VetriScience sells its pet foods on Alibaba’s Tmall Global platform, which allows American companies to sell to Chinese consumers without a physical presence in China.

Hawaii Companies


U.S. Sales on Alibaba Strengthen Utah’s Economy

$770M
Total Value Added to UT GDP*
5.2K
Total UT Jobs Supported*
$342M
Total Wages Supported for UT Workers*
*Based on 2022 Data

Utah Companies


  • Blender Bottle

  • Chums
  • J.M. Alexander Corporation
  • Little Unicorn
  • PMD Beauty
  • Schiff Nutrition
  • Skullcandy

U.S. Sales on Alibaba Strengthen Colorado’s Economy

$744M
Total Value Added to CO GDP*
7.5K
Total CO Jobs Supported*
$639M
Total Wages Supported for CO Workers*
*Based on 2022 Data

Colorado Companies


  • Alpha Hydrox

  • Crocs
  • Eagle Creek
  • Flipbelt
  • Hain Celestial
  • Hotsuit
  • LÍLLÉbaby
  • Osprey
  • Performix
  • Smartwool
  • The North Face
  • VF Corp
  • Waterpik

Alibaba's data-driven insights have enabled VF brands to better serve the Chinese customers, who make up one of the most important markets for our business and brands.
David Wagner, EVP of Global Strategy and Growth Platforms, VF Corp.

U.S. Sales on Alibaba Strengthen Florida’s Economy

$1.9B
Total Value Added to the FL GDP*
15.8K
Total FL Jobs Supported*
$1.1B
Total Wages Supported for FL Workers*
*Based on 2022 Data

Florida Companies


  • ACUVUE

  • Alienware
  • BPI Sports
  • Burger King
  • ClosetMaid
  • Disney
  • DS Laboratories
  • Elizabeth Arden
  • Garden of Life
  • HAIRMAX
  • HALO
  • life extension
  • Hertz
  • Image Skincare
  • Munsingwear
  • OFRA
  • Oster
  • Philip Stein
  • SWISS NAVY

  • Timberwolf

  • Tupperware

  •  

U.S. Sales on Alibaba Strengthen Texas’s Economy

$5.5B
Total Value Added to the TX GDP*
42.9K
Total TX Jobs Supported*
$3.5B
Total Wages Supported for TX Workers*
*Based on 2022 Data

Texas Companies


  • Aquasana

  • Bella Belle
  • Dell
  • Dickie’s
  • Drunk Elephant
  • EltaMD
  • ExxonMobil
  • Fossil Group
  • Igloo
  • Kimberly-Clark
  • Labrada
  • Lay’s
  • Osteoform
  • Reel FX
  • Revision Skincare
  • Thinkbaby
  • Timberwolf
  • Timeless Skincare
  • TIGI
  • Upspring

U.S. Sales on Alibaba Strengthen Wisconsin’s Economy

$1.2B
Total Value Added to the WI GDP*
7.8K
Total WI Jobs Supported*
$480M
Total Wages Supported for WI Workers*
*Based on 2022 Data

Wisconsin Companies


  • A.O. Smith

  • AMSOIL
  • Andis
  • Ashley
  • Harley Davidson
  • Hsu’s Ginseng
  • Insinkerator
  • Kohler
  • Kotex
  • Litter-Robot
  • MasterLock
  • Ocean Spray
  • Remington
  • STELLA & CHEWY’S
  • Swiss Miss

U.S. Sales on Alibaba Strengthen Washington’s Economy

$906M
Total Value Added to WA GDP*
5.5K Jobs
Total WA Jobs Supported*
$462M
Total Wags Supported for WA Workers*
*Based on 2022 Data

Washington Companies


Explore Alibaba's Impact on the U.S. Economy

U.S. Impact Alibaba Helps U.S. Brands Increase Sales in Overseas Markets

Alibaba’s mission is to make it easy to do business anywhere in the digital era. With an ecosystem of more than 30 business units, Alibaba’s array of digital ecommerce platforms grant American companies unparalleled access to China and other global markets. Over 1 billion consumers shop on Alibaba, generating tens of billions of dollars in international sales for small, mid-sized, and large U.S. businesses. Alibaba’s business ecosystem also helps to create jobs, grow local economies and support industries across the country.

U.S. Impact Alibaba Helps U.S. Brands Increase Sales in Overseas Markets

Alibaba’s Positive Impact on the U.S. Economy:

$66B
U.S. Products Sold Through Alibaba in 2022
1B
Customers Accessible
403K
Total U.S. Jobs Supported in 2022*
$52.9B
Total Value Added to the U.S. Economy in 2022*
$36.4B
Total Wages Supported for U.S. Workers in 2022*
*Source: Pham, Nam D., and Mary Donovan. 2022. "Digital Commerce: Alibaba’s Contributions to the U.S . Economy by State and Industry." NDP Analytics.

Alibaba’s mission is to make it easy to do business anywhere in the digital era. With an ecosystem of more than 30 business units, Alibaba’s array of digital ecommerce platforms grant American companies unparalleled access to China and other global markets. Over 1 billion consumers shop on Alibaba, generating tens of billions of dollars in international sales for small, mid-sized, and large U.S. businesses. Alibaba’s business ecosystem also helps to create jobs, grow local economies and support industries across the country.