Alibaba’s Impact in the U.S. Helping Businesses Across the Country

Alibaba is an online marketplace that helps American brands sell to over one billion consumers in China.

Alibaba’s Positive Impact on the U.S. Economy:

$66B
U.S. Products Sold Through Alibaba in 2022
1B
Customers Accessible
390K
Total U.S. Jobs Supported in 2021*
$47B
Total Value Added to the U.S. Economy in 2021*
$31B
Total Wages Supported for U.S. Workers in 2021*
*Source: Pham, Nam D., and Mary Donovan. 2022. "Digital Commerce: Alibaba’s Contributions to the U.S . Economy by State and Industry." NDP Analytics.
Click on the map below to see Alibaba’s Impact in each state.
United States
United States

California Companies

  • 100% Pure

  • AGOLDE
  • ALGENIST
  • Amblin Partners
  • Apple
  • Boscia
  • California Milk Advisory Board
  • Chevron
  • CITIZENS OF HUMANITY
  • Coromega
  • Del Monte
  • Disney
  • Dr. Bronner’s
  • Dreamworks
  • Eat Just
  • Fitbit
  • Galla Family Vineyards
  • GMP Vitas
  • InfiniteAloe
  • Intel

  • Jelly Belly

  • Kate Somerville
  • Levi’s
  • Lime Crime
  • MATTEL
  • mother
  • Murad
  • Nature wise
  • OmegaVia
  • P.F.CANDLE CO.
  • Patagonia
  • Salesforce
  • Solid Gold
  • stila
  • SUN·MAID
  • TATCHA
  • TRU NIAGEN
  • trukid
  • Urban Decay
  • Vans
  • Vegamour

Success Stories

Vegamour's Expansion in China Fuels Job Growth in Southern California and Across the U.S.
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West Virginia Companies

  • Dow Chemical

  • Proctor & Gamble

P&G's sales on Alibaba contributed to the $39B of value added to the U.S. economy in 2020.

Montana Companies

  • ExxonMobil

Delaware Companies

  • 3M

  • CITIZENS OF HUMANITY
  • Dow Chemical Company
  • Edgewell
  • Kraft Heinz
  • Genexa
  • Gore-Tex
  • skyn ICELAND
  • stila

Delaware's GORE-TEX is among the thousands of U.S. brands that sell to consumers in China.

Wyoming Companies

  • Hardin Store, LLC

  • Bowen Trade, LLC

Virginia Companies

  • Hamilton Beach

  • Lansinoh
  • Mars
  • Nestlé USA
  • Think Fun

“
China’s younger generation is the new driving force of consumption, they rely on ecommerce.
Cecilia Li, Wrigley China Vice President and Managing Director, Mars

Tennessee Companies

  • Gibson

  • Leading Edge Health
  • Lodge
  • Mars Petcare
  • Nutro

Chinese musicians can securely buy Gibson guitars from Nashville on Alibaba's Tmall Global platform.

South Dakota Companies

  • 3M

  • Forever New

South Carolina Companies

  • Bausch and Lomb

  • Colgate-Palmolive
  • Dewalt
  • Honeywell
  • Starbucks

Bausch & Lomb, Colgate & Palmolive, and Dewalt are just a few companies that manufacture goods in South Carolina sold to consumers in China on Alibaba.

Rhode Island Companies

  • APC

  • Born Free
  • Hasbro

Hasbro grows its global business by selling toys on Alibaba's e-commerce platforms direct-to-consumer and B2B in China.

Pennsylvania Companies

  • Anthropologie

  • Crayola
  • GNC
  • GSK US
  • Hershey’s
  • LuckyVitamin
  • Mane ‘n Tail
  • Zippo

“
It’s a very large market…We knew we had an opportunity to tap into that market.
Sam Wolf, CEO, LuckyVitamin

Oregon Companies

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Bob’s Red Mill Generates a Healthy Business in China
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Oklahoma Companies

  • Goodyear

  • Kimberly-Clark
  • Purina

Goodyear can sell tires manufactured at its plant in Lawton, Oklahoma, to over one billion consumers on Alibaba.

U.S. Sales on Alibaba Strengthen Ohio’s Economy

$1.5B
Total Value Added to the OH GDP*
11K
Total OH Jobs Supported*
$603M
Total Wages Supported for OH Workers*

Ohio Companies

  • Abercrombie & Fitch

  • Goodyear
  • Kroger
  • L Brand
  • Moen
  • Procter & Gamble
  • Scotts Miracle-Gro
  • Vitamix

Success Stories

100-Year-Old Vitamix Experiences Newfound Growth in China
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North Dakota Companies

  • Swanson

North Dakota's Swanson sells its health products on Alibaba's Tmall Global platform, contributing to the $66B in U.S. goods sold on Alibaba in 2022.

North Carolina Companies

  • Burt’s Bees

  • Champion
  • Hanes
  • Honeywell
  • Kingsdown
  • Playtex
  • Red Hat
  • Sealy

Companies with operations in North Carolina are selling products globally to consumers and businesses through Alibaba’s platforms.

U.S. Sales on Alibaba Strengthen New York’s Economy

$2.1B
Total Value Added to the NY GDP*
18K
Total NY Jobs Supported*
$1.4B
Total Wages Supported for NY Workers*
*Based on 2021 Data

New York Companies

  • Adirondack Flavor & Fragrance Farm

  • amika

  • Coach
  • Colgate-Palmolive
  • Confidence USA
  • D’Addario
  • demeter
  • DVF
  • Erno Laszlo
  • Estee Lauder
  • Evereden
  • Farmacy
  • Flamingo Furniture
  • KPMG
  • Mansur Gavriel
  • Maxwell House
  • Michael Kors
  • Nature’s Answer
  • Nature’s Bounty
  • NATURE’S TRUTH
  • Oppuland
  • pat mcgrath labs
  • PepsiCo
  • RE VIVE
  • REPLENIX
  • Shop Premium Outlets
  • skyn ICELAND
  • THORNE
  • TOCCA
  • Tory Burch

Success Stories

N.Y.-Based Adirondack Fragrance & Flavor Farm Expands Reach to China – Creating More Jobs Back Home
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American Fashion Designer’s Global Reach Soars with Alibaba
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New Mexico Companies

  • Gap

  • General Mills
  • Intel
  • Tempur-Pedic

Brands that manufacture products in New Mexico, such as General Mills, Intel and Temper Pedic, sell on Alibaba.

U.S. Sales on Alibaba Strengthen New Jersey’s Economy

$1.2B
Total Value Added to the NJ GDP*
10K
Total NJ Jobs Supported*
$694M
Total Wages Supported for NJ Workers*
*Based on 2021 Data

New Jersey Companies

  • Aerosoles

  • Aveeno
  • Coppertone
  • Farmacy
  • Gerber
  • Gund
  • Johnson & Johnson
  • L’il Critters
  • Listerine
  • Lysol
  • Marantz
  • Mario Badescu
  • Nuria Beauty
  • Palmer’s
  • Pantone
  • Phyto-C
  • Qunol
  • The Children’s Place
  • Tumi
  • Vitafusion
  • Zoocchini

Success Stories

Family-Run Business Phyto-C Skin Care Increasing Revenue 600%, Opens New Manufacturing Facility
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Nuria Shows How to Take a Startup Company Global on Alibaba
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U.S. Sales on Alibaba Strengthen New Hampshire’s Economy

$428M
Total Value Added to the NH GDP*
3.9K
Total NH Jobs Supported*
$295M
Total Wages Supported for NH Workers*
*Based on 2021 Data

New Hampshire Companies

  • Cole Haan

  • MegaFood
  • Timberland

Timberland leverages Alibaba to target likely buyers, identify category growth opportunities and tailor product designs to Chinese consumers.

U.S. Sales on Alibaba Strengthen Nevada’s Economy

$313M
Total Value Added to the NV GDP*
1.2K
Total NV Jobs Supported*
$82M
Total Wages Supported for NV Workers*
*Based on 2021 Data

Nevada Companies

  • Biodermis

  • Caesar’s Entertainment
  • cosmetic skin solutions
  • Hyperbiotics
  • Liquid Health
  • LivOn Labs
  • Pediped
  • Ocean Spray

Success Stories

Ocean Spray Quenches its Thirst for New Business with Alibaba
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Nebraska Companies

  • 3M

  • Kellogg’s

Kellogg's, which manufactures products in Nebraska, uses Alibaba to grow its business in China.

Missouri Companies

  • Budwesier

  • Dr. Brown’s Natural Flow
  • Instinct Pet Food
  • Llumar
  • Naturalizer
  • Nature’s Variety
  • Purina

Success Stories

Instinct Doubles Sales in China, Creating Jobs in the U.S.
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Mississippi Companies

  • Chevron

  • Kimberly-Clark
  • Kohler
  • Peavey

Products manufactured in Mississippi, such as from Kimberly-Clark, can make their way to households in China on Alibaba's ecommerce platforms.

Minnesota Companies

  • 3M

  • Cargill
  • Crystal Star
  • Dairy Queen
  • Ecowater
  • Haagen Dazs
  • HALO
  • Hormel
  • Minnetonka
  • Pentair
  • Polaroid

Food producers like Hormel can tap into Alibaba's insights to tailor its products for Chinese consumers.

Michigan Companies

  • Bissell

  • Carhartt
  • Dow Chemical Company
  • Ford
  • General Motors
  • Kellogg’s
  • KitchenAid
  • Litter-Robot
  • Whirlpool

Success Stories

Alibaba’s Insights Opens the Door to Millions of Chinese Households
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Massachusetts Companies

  • American Tourister

  • Bose
  • Converse
  • Force Factor
  • Gillette
  • iRobot
  • Keds
  • Living Proof
  • Reebok
  • Rockport
  • Saucony
  • Staples
  • Stride Rite
  • UPPAbaby
  • Yankee Candle

Success Stories

Stride Rite and Alibaba: A Perfect Fit for Growing Global Sales
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U.S. Sales on Alibaba Strengthen Maryland’s Economy

$814M
Total Value Added to the MD GDP*
5.2K
Total MD Jobs Supported*
$444M
Total Wages Supported for MD Workers*
*Based on 2021 Data

Maryland Companies

  • Geddes

  • Marriott International
  • McCormick
  • Rosebud Salve
  • Stanley Black & Decker
  • Under Armour

Companies in Maryland, such as Geddes, McCormick, and Under Armour, sell on Alibaba to reach global consumers.

Maine Companies

  • New Balance

New Balance can leverage Alibaba's insights, logistics and sales channels to sell its sneakers made in Maine to consumers in China.

Louisiana Companies

  • Hairfinity

  • Nuby

Louisiana's Hairfinity taps into China's $9B haircare market through Alibaba's e-commerce platforms.

Kentucky Companies

  • Bicycle

  • KFC
  • Lexmark
  • Orijen
  • Papa John’s
  • Spalding
  • Tempur-Pedic

“
By opening a shop on Alibaba's Tmall, we want to convert more customers to members and understand their consumer behavior.
Guan Bin, Digital Manager, Yum Brands

Kansas Companies

  • Garmin

  • Hill’s Pet

Kansas-based Garmin is among the thousands of American brands that can reach up to one billion consumers in China on Alibaba's e-commerce platforms.

Iowa Companies

  • 3M

  • Kraft Heinz
  • Purina
  • Serta Simmons

From its plants in Iowa and across the U.S., Kraft Heinz sells its American-made products to consumers in China.

Indiana Companies

  • Holloway House

  • Klipsch Audio Technologies
  • Mead Johnson
  • Nestlé USA
  • Salesforce
  • Unilever USA

Nestlé, which manufactures products in Indiana, partners with Alibaba to grow online sales and offer new products to millions of consumers.

Illinois Companies

  • Abbott Laboratories

  • Accenture
  • Carlson Labs
  • Elkay
  • Kraft Heinz
  • McDonald’s
  • Mead Johnson
  • Mondelez
  • Raybestos
  • Shure
  • VITAL PROTEINS
  • Walgreens

“
Alibaba is a powerful partner to help us expand our distribution channels and improve our brands’ accessibility in both rural and urban Chinese markets.
Tim Cofer, Chief Growth Officer, Mondelez

Idaho Companies

  • Crucial

  • Vet IQ

Idaho's Vet IQ reaches millions of pet owners in China through Alibaba's Tmall Global platform.

Georgia Companies

  • Carter’s

  • Coca-Cola
  • First Data
  • Genexa
  • Rheem
  • Rubbermaid
  • Salesforce
  • Serta

Coke and Alibaba collaborate on branding, marketing, offline services, and the launch of exclusive products on Alibaba's Tmall platform.

Connecticut Companies

  • Cuisinart

  • Culturelle
  • Dymo
  • Laticrete
  • Melissa and Doug
  • Schick
  • Stanley Black and Decker
  • Thayer’s
  • Timex

Cuisinart is one of the thousands of American brands that sell on Alibaba's e-commerce platforms that combined to sell over $66B in goods in 2022.

Arkansas Companies

  • Klipsch

  • Maybelline

Klipsch uses Alibaba's Tmall platform to sell its speakers to over one billion consumers in China.

Arizona Companies

  • Arthur Andrew Medical

  • Avnet
  • Fender
  • Intel
  • Fing

Phoenix-based global technology provider Avnet partners with Alibaba to bring their IoT product to Chinese business customers.

Alaska Companies

  • Alaska Seafood Marketing Institute

  • Trident Seafood

During a nine-day campaign on Alibaba, Chinese buyers placed 33,759 orders valued at about $1 million to buy cod, halibut, crab and other seafood from Alaskan fishermen.

Alabama Companies

  • 3M

  • Dow Chemical Company

3M and Dow Chemical Company are just a few of the companies with manufacturing plants in Alabama that use Alibaba to reach businesses and consumers in China.

Vermont Companies

  • Burton

  • Vetri Science

Vermont’s VetriScience sells its pet foods on Alibaba’s Tmall Global platform, which allows American companies to sell to Chinese consumers without a physical presence in China.

Hawaii Companies

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Utah Companies

  • Blender Bottle

  • Chums
  • J.M. Alexander Corporation
  • Little Unicorn
  • PMD Beauty
  • Schiff Nutrition
  • Skullcandy

Success Stories

Sales to Chinese Consumers Support the Salt Lake City Community
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Colorado Companies

  • Alpha Hydrox

  • Crocs
  • Eagle Creek
  • Flipbelt
  • Hain Celestial
  • Hotsuit
  • LÍLLÉbaby
  • Osprey
  • Performix
  • Smartwool
  • The North Face
  • VF Corp
  • Waterpik

“
Alibaba's data-driven insights have enabled VF brands to better serve the Chinese customers, who make up one of the most important markets for our business and brands.
David Wagner, EVP of Global Strategy and Growth Platforms, VF Corp.

U.S. Sales on Alibaba Strengthen Florida’s Economy

$1.7B
Total Value Added to the FL GDP*
15K
Total FL Jobs Supported*
$936M
Total Wages Supported for FL Workers*
*Based on 2021 Data

Florida Companies

  • ACUVUE

  • Alienware
  • BPI Sports
  • Burger King
  • ClosetMaid
  • Disney
  • DS Laboratories
  • Elizabeth Arden
  • Garden of Life
  • HAIRMAX
  • HALO
  • life extension
  • Hertz
  • Image Skincare
  • Munsingwear
  • OFRA
  • Oster
  • Philip Stein
  • SWISS NAVY

  • Timberwolf

  • Tupperware

  •  

Success Stories

Florida-Based DS Laboratories' Sales in China are Fueling Job Growth in Miami
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Timberwolf Pet Food Achieves 7-Figure Growth after Alibaba Launch
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1/2

U.S. Sales on Alibaba Strengthen Texas’s Economy

$4.5B
Total Value Added to the TX GDP*
40K
Total TX Jobs Supported*
$3.0B
Total Wages Supported for TX Workers*
*Based on 2021 Data

Texas Companies

  • Aquasana

  • Bella Belle
  • Dell
  • Dickie’s
  • Drunk Elephant
  • EltaMD
  • ExxonMobil
  • Fossil Group
  • Igloo
  • Kimberly-Clark
  • Labrada
  • Lay’s
  • Osteoform
  • Reel FX
  • Revision Skincare
  • Thinkbaby
  • Timberwolf
  • Timeless Skincare
  • TIGI
  • Upspring

Success Stories

Texas’ Timeless Skincare Burgeoning Success in China Leads to Expansion at Home
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Timberwolf Pet Food Achieves 7-Figure Growth after Alibaba Launch
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U.S. Sales on Alibaba Strengthen Wisconsin’s Economy

$1.2B
Total Value Added to the WI GDP*
8.2K
Total WI Jobs Supported*
$471M
Total Wages Supported for WI Workers*
*Based on 2021 Data

Wisconsin Companies

  • A.O. Smith

  • AMSOIL
  • Andis
  • Ashley
  • Harley Davidson
  • Hsu’s Ginseng
  • Insinkerator
  • Kohler
  • Kotex
  • Litter-Robot
  • MasterLock
  • Ocean Spray
  • Remington
  • STELLA & CHEWY’S
  • Swiss Miss

Success Stories

Ocean Spray Quenches its Thirst for New Business with Alibaba
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Washington Companies

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Antica Farmacista’s Fulfilling Global Sales with Alibaba
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Sowing Global Markets with Alibaba
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Explore Alibaba's Impact on the U.S. Economy

U.S. Impact Alibaba Helps U.S. Brands Increase Sales in Overseas Markets

Alibaba’s mission is to make it easy to do business anywhere in the digital era. With an ecosystem of more than 30 business units, Alibaba’s array of digital ecommerce platforms grant American companies unparalleled access to China and other global markets. Over 1 billion consumers shop on Alibaba, generating tens of billions of dollars in international sales for small, mid-sized, and large U.S. businesses. Alibaba’s business ecosystem also helps to create jobs, grow local economies and support industries across the country.

U.S. Impact Alibaba Helps U.S. Brands Increase Sales in Overseas Markets

Alibaba’s Positive Impact on the U.S. Economy:

$66B
U.S. Products Sold Through Alibaba in 2022
1B
Customers Accessible
390K
Total U.S. Jobs Supported in 2021*
$47B
Total Value Added to the U.S. Economy in 2021*
$31B
Total Wages Supported for U.S. Workers in 2021*
*Source: Pham, Nam D., and Mary Donovan. 2022. "Digital Commerce: Alibaba’s Contributions to the U.S . Economy by State and Industry." NDP Analytics.

Alibaba’s mission is to make it easy to do business anywhere in the digital era. With an ecosystem of more than 30 business units, Alibaba’s array of digital ecommerce platforms grant American companies unparalleled access to China and other global markets. Over 1 billion consumers shop on Alibaba, generating tens of billions of dollars in international sales for small, mid-sized, and large U.S. businesses. Alibaba’s business ecosystem also helps to create jobs, grow local economies and support industries across the country.

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