Ocean Spray Quenches its Thirst for New Business with Alibaba

Ocean Spray, a long-time favorite of American shoppers, is becoming a household name in China. With more than 30 million consumers purchasing health foods on Alibaba’s Tmall Global in 2021, up 30% from the previous year, Chinese consumers are embracing the farming co-operative’s products which help support hundreds of small American family farms.

“Alibaba is the gateway to China for international brands and businesses, and Ocean Spray’s arrival on the Tmall Global platform underscores this position,” said Alvin Liu, general manager of Tmall Global.

Through its partnership with Alibaba, the world’s leading producer of cranberry juices, juice drinks, and dried cranberries has introduced its brand story to over one billion Chinese consumers and is steadily becoming a top seller on Tmall Global.

With Alibaba, global consumers are discovering Ocean Spray.
—Kristen Henslin, Cranberry Farmer-Owner