How We Work Alibaba Makes it Easy to Grow

With Alibaba, U.S. businesses can focus on serving their customers and growing their businesses. Alibaba works with American brands to sell everything from luxury goods, cosmetics, jewelry and apparel, to homewares, electronics, and agricultural products. Leveraging its digital technologies, Alibaba eliminates barriers that have made it challenging for companies to do business abroad, including logistics support, translation services, and inventory management.

Alibaba gives U.S. businesses direct access to a consumer base of more than one billion.

With Alibaba, U.S. businesses can focus on serving their customers and growing their businesses. Alibaba works with American brands to sell everything from luxury goods, cosmetics, jewelry and apparel, to homewares, electronics, and agricultural products. Leveraging its digital technologies, Alibaba eliminates barriers that have made it challenging for companies to do business abroad, including logistics support, translation services, and inventory management.

Alibaba Supports Businesses of All Sizes

We have to go with the best in class. And that’s how we ended up partnering up with Alibaba’s Tmall.
— Brian McManus, Executive Vice President, Stride Rite
  • Alibaba’s Tmall Global platform opens doors for small, medium and large enterprises that do not have brick-and-mortar stores in China.
  • Alibaba’s Tmall platform is geared for businesses with a physical presence in China.
  • American brands own the relationship with their customers, making Alibaba a resource for U.S. businesses.

Best-In-Class Brand Protection

American brands can rest assured that Alibaba is committed to protecting intellectual property. Alibaba’s 2021 IPR report demonstrates that a combination of ever-improving technologies and close partnerships with brands, law enforcement, and other stakeholders helped deliver strong results in Alibaba’s increasingly effective IP protection program.

Read more in Alibaba Group’s most recent global IPR protection annual report.

96%
of proactively removed listings were eliminated before a single sale occurred
96%
of removal requests submitted through Alibaba’s online Intellectual Property Protection Platform (IPP Platform) were processed within 24 hours
20%
year-on-year increase in registered users on the IPP Platform
57%
year-on-year decrease in the number of listings removed in response to consumer reports of suspected counterfeits shows the increased effectiveness of Alibaba’s IP-protection technology
1,045
IP-related leads by Alibaba to law enforcement, resulting in the arrest of 4,125 suspects and the closure of 2,029 facilities involved in manufacturing and distributing illicit goods
Alibaba’s IPR protection program is the gold standard within the ecommerce industry.
— Bob Barchiesi, President, International Anti-Counterfeiting Coalition

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