Florida Vitamin and Supplement Manufacturer Achieves Success on Alibaba.com

“Before Alibaba.com, I was doing 99% of my business in the U.S., and now, thanks to the [Alibaba.com] storefront platform, 30-35% is global,” Daniel Rosenfield, CEO of Totally Products, shared. Based in Boca Raton, Florida, the supplement manufacturer has been selling on Alibaba for the past ten years. As a result, the small business now generates two million in global annual sales.

Totally Products now sells vitamins and supplements in 19 countries. Rosenfield credits Alibaba.com as the platform that allowed him to add wealth, income, and traffic to its growing brand. The online marketplace offered a more cost-effective solution for the company to connect with a community of active buyers abroad.

“I always say selling on Alibaba.com is like being at five trade shows at once. It’s like trade shows cost anywhere from $5,000 to $15,000. And if you’re lucky, you might find one good buyer at every trade show or every other trade show. On Alibaba.com, you might find two, three, four good buyers a week,” said Rosenfeld.

Learn more about Totally Product’s global success on Alibaba.com.

"I always say selling on Alibaba.com is like being at five trade shows at once."

—Daniel Rosenfield, CEO of Totally Products