Alibaba Turns Local Brands into Global Brands

A Passport for Business Growth

Alibaba Group
Case Studies

Alibaba works with American small businesses, farmers, and major brands to sell everything from agricultural products and chocolates to cosmetics and jewelry, to markets around the globe. Alibaba eliminates the traditional barriers that have made it challenging for companies to do business abroad. Alibaba helps simplify supply chains, logistics, payments, and marketing and lets U.S. companies focus on innovating new products and serving their new customers.

Below are a few case studies demonstrating how Alibaba's business services support the rapid growth of American businesses.

Max Bissell showing off a Bissell sweeper in the company headquarters
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Alibaba's Support of U.S. Businesses
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100% Pure
100% Pure
100% Pure Partners with Alibaba to Reach Global Markets
“Alibaba helped get our business off the ground.”
Ric Kostick, Founder & CEO
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Allbirds
Allbirds
Using Innovation to Reach Global Customers
“Tmall helps us in a great way.”
Erick Haskell, President of International
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Antica Farmacista
Antica Farmacista
Connecting with Chinese consumers via Tmall Global
“Tmall is a really important part of our future.”
Shelley Callaghan, Co-Founder
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BISSELL
BISSELL
Alibaba opened the door to millions of households
“Selling on Alibaba has been a game changer.”
Max Bissell, Vice President
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Basq
Basq
Basq brings Chinese moms-to-be the best in maternity skincare
“We’re so excited to bring Chinese consumers a brand they will love..."‍
Lauren Parisier, Co-Founder
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Bella Belle
Bella Belle
Luxury shoemaker looks to reach 8 million weddings in China
"Alibaba's Pitch Fest is a great opportunity for us to get a head start."
Veronyca Kwan, Co-Founder
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Bobs Red Mill
Bobs Red Mill
Bob’s Red Mill Brings Nutritious Whole Grains to China’s Health-Conscious Consumers with Alibaba
“The Alibaba Tmall platform has really allowed us to build our brand."
Jan Chernus, SVP of Sales
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Boscia
Boscia
Clean skincare pioneer brings its plant-based products to Chinese consumers
“For any business, if you’re not looking at the China market, you’re missing out."
Lan Belinky, Co-Creator and General Manager
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Bigelow
Bigelow
C.O. Bigelow’s “Opportunity of a Lifetime” Becomes Reality
“We believe that the opportunity in China for us is limitless.”
Ian Ginsberg, President
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Califia Farms
Califia Farms
Reaching China’s Young, Health-conscious Consumers
"We know Alibaba is the right partner for the market.”
Greg Steltenpohl, Founder
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Diane von Furstenberg
Diane von Furstenberg
Leading a Digital Transformation on Alibaba
“Today, it’s about mixing fashion, entertainment technology and e-commerce.”
Diane von Furstenberg, Co-Chairman and Founder
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Dickies
Dickies
Dickies uses Alibaba’s Tmall to engage China’s Gen-Z consumers
“We strive to bring our connection with them [Chinese Gen-Z consumers] to the next level.”
Adela Tan, VP and Managing Director of Asia-Pacific
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Domex Superfresh Growers
Domex Superfresh Growers
Washington Fruit Growers Reap Success from Partnership
“From our farms to the world’s tables, Alibaba helps us grow.”
Robert Kershaw, President
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Emily's Chocolates
Emily's Chocolates
Alibaba helped Emily’s Chocolates grow globally
“Alibaba helped our family business go global.”
Amy Paulose, CEO
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Fender
Fender
Still Rocking On: Fender Hits Record Year during Pandemic
"The next step is a double, triple and quadrupling down on the Tmall platform."
Edward Cole, President, Fender Asia
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Honey Girl Organics
Honey Girl Organics
Hawaiian skincare brand builds momentum in China
“Alibaba’s Pitch Fest is an opportunity to gain traction in China."
Anthony Maxfield, Co-Founder
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Nuria
Nuria
Startup Goes Global Right Away
“We’re very excited about the results that we’re seeing in China.”
Josh Ghaim, CEO
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Ocean Spray
Ocean Spray
Ocean Spray Builds on 90-Year History with Help from Alibaba
“With Alibaba, global consumers are discovering Ocean Spray.”
Kristen Henslin, Cranberry Farmer-Owner
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Olaplex
Olaplex
Olaplex Brings Prestige Haircare to China with Alibaba’s Tmall Global
“The reception among Chinese consumers for our haircare brand has been tremendously strong."
JuE Wong, CEO
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Pipette
Pipette
Expanding into China is a “Business Goal Come True” for Pipette
“Expanding Pipette into China is a significant milestone.”
Daya Fields, President
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Radha Beauty
Radha Beauty
Radha Beauty grew its international sales
“With Alibaba, we are growing and creating jobs.”
Chris Longo, CEO
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Schmidts
Schmidts
Schmidt’s Is Set to Meet Growing Demand for Natural Skincare Products in China
“We’re very excited because the natural product revolution is just getting under way in China.”
Laura Zander, Global Brand Manager
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Senreve
Senreve
Finding Online Success in China via Alibaba
“It’s been a really collaborative relationship.”
Coral Chung, Founder and CEO
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Stride Rite
Stride Rite
Stride Rite Uses Alibaba to Reach Young Chinese Parents
“We have to go with the best in class. And that’s how we ended up partnering up with Alibaba’s Tmall.”
Brian McManus, Executive Vice President
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Supergoop!
Supergoop!
Supergoop! Shines Bright with Tmall Global Launch
“Expanding into China with Alibaba has been a game changer for our brand.”
Amanda Baldwin, CEO
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Jessica Alba’s The Honest Company Launches in China Via Alibaba
Jessica Alba’s The Honest Company Launches in China Via Alibaba
Jessica Alba’s The Honest Company Launches in China Via Alibaba
“Launching in China is a key component of our international strategy."
Nick Vlahos, CEO
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Vegamour
Vegamour
Vegamour Introduces “Hair Wellness” to China with Support from Tmall Global
"Brands should absolutely be considering launching in China to be successful."
Dan Hodgdon, Founder
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“100% Pure has been growing through the years, utilizing the Alibaba ecosystem. A lot of trust has been built with Alibaba. I've seen what they can do, they haven't let me down. And I'm expecting big things in the years to come working with them.”

Ric Kostick, Founder & CEO, 100% Pure