U.S. Businesses Look To Global Markets For Growth

According to a recent national survey conducted by Echelon Insights, 77% of voters in the U.S. believe that American businesses need access to global customers in order to succeed. This month’s issue will explore the ways in which Alibaba is helping U.S. businesses grow by connecting them to overseas consumers and other overseas businesses, and the tools they have to support them along the way.

With Alibaba’s 11.11 Global Shopping Festival, the largest shopping event in the world, taking place this month, U.S. businesses have an opportunity to not only grow their global sales but also build their brand awareness for long-term growth. Last year, U.S. businesses generated over $5.4B in total sales during the 11.11 period alone. This year, thousands of U.S. brands are participating in the 11.11 Shopping Festival and many are already seeing strong pre-sale performance.

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To help U.S. small and emerging brands test the Chinese market, Alibaba is working with seven U.S. businesses to fast-track them onto the platform before 11.11. Read below to learn more about these seven winners and the company’s 2021 Go Global Pitch Fest.

Additionally, Alibaba.com, the company’s B2B ecommerce marketplace, has launched a new grant program to support U.S. SMBs. The program will award up to $500,000 to help U.S. entrepreneurs bring their innovative product ideas to market. Fifty recipients will each receive $10,000 to support their business. Learn more.