U.S. Businesses Hit Record Sales to China on Alibaba

Sales in China support American jobs, wages, and GDP

Last year, U.S. businesses sold a record high of over $66 billion in products to consumers in China on Alibaba’s e-commerce platforms, a nearly 10% increase over 2021. This included sales from thousands of American brands, large and small, such as Stride Rite, Rothy’s, Ocean Spray, Fender, and Instinct Pet Food.

“In China, we’ve more than doubled our business in the last three years, so our trajectory is even more dynamic than we’re seeing here in the United States,” said Instinct Chairman Neil Thompson.

Instinct partnered with Alibaba because they had seen the success other brands experienced on the platform. As a result of Instinct’s sales in China, the company is looking to bring on more people and expand its production footprint in the US. They are currently in the process of building a brand new manufacturing facility in Lincoln, Nebraska to keep up with the demand.

Research from NDP Analytics found that U.S. sales on Alibaba generate billions for American brands, resulting in substantial contributions to companies along the supply chain and communities across America. Based on sales data from 2021, NDP Analytics found that sales by U.S. companies on Alibaba supported 390,000 American jobs, $31 billion in wages, and added $41 billion to U.S. GDP.

“Alibaba makes it easy for American companies to do business anywhere across the globe, including in China. We are proud to help companies across America take advantage of the market opportunities in China. When that creates jobs in the U.S. and increases wages for American workers, everybody wins,” Alibaba Group President Michael Evans expressed.

Learn more about Alibaba’s positive economic impact in states across the U.S.