TMALL and ALIBABA.com
It’s easier to grow brands in the world's biggest online shopping mall.
Alibaba's ecosystem of more than 30 business units offers an array of digital e-commerce platforms that grant American businesses unparalleled access to China and other global markets. Over 1 billion consumers shop on Alibaba platforms. In 2020, U.S. companies, including small, mid-sized and large businesses, sold more than $54 billion worth of goods to Chinese consumers through Alibaba’s online platforms.
Tmall is the largest third-party online and mobile commerce platform for brands and retailers in the world. Brands and retailers operate their own storefronts on the Tmall platform with unique brand identities and look and feel, accompanied by full control over their branding and merchandising. As of March 31, 2020, there were over 250,000 brands and merchants on Tmall, including 80% of the consumer brands ranked in the Forbes Top 100 World's Most Valuable Brands for 2019.
Tmall Global brings the most popular products from over 25,000 international brands, including thousands of U.S. brands, to the Chinese market. Tmall takes care of supply chains, logistics, payments, and marketing, freeing up U.S. companies to focus on product innovation and customer service. Learn more about Tmall.
Launched in 2014, Tmall Global addresses the increasing Chinese consumer demand for international products and brands. It is the premier platform used by overseas brands and retailers to reach Chinese consumers, build brand awareness and gain valuable consumer insights to help develop their overall China strategy, without the need for physical operations in China.
Tmall Global helps to connect more than 25,000 brands from 92 countries and regions with more than 1 billion consumers across Alibaba’s platforms.
Today, more than 180 brands are on Tmall Luxury Pavilion including many American brands like Michael Kors, Alexander Wang, and Coach. Products range from apparel and beauty items to watches and luxury cars.
Founded in 1999, Alibaba.com – the first business that Jack Ma started under Alibaba Group -- has always had a goal of supporting global small-and-medium-sized businesses. For the first 18 years if its history, Alibaba.com functioned as a listing platform for manufacturers, wholesalers and distributors, and enjoyed steady growth with over 150K suppliers and 10+ million active buyers from around the world today.
In order to meet increasing needs and expectations of our users, Alibaba.com has evolved in the past few years from a listing platform to an end-to-end trade platform that manages the entire transaction chain between buyers and sellers, where buyers and sellers can access a variety of trade enablement services, from payment, financing, to logistics—all designed to make it easy for businesses to do business with one another.
Today, Alibaba.com is one of the world’s largest business-to-business e-commerce marketplaces with buyers in 190 countries and regions. Through Alibaba.com, American companies of all sizes can sell goods to wholesalers, retailers, manufacturers and service providers around the world, as well as source or create products that power the growth of their business. Learn more about Alibaba.com.