Alibaba’s mission is “to make it easy to do business anywhere,” and that’s what this newsletter is about. Each edition of this newsletter provides a window into how U.S. businesses are accessing nearly one billion consumers in China and other overseas markets through our digital platforms. By connecting American companies with new consumers and businesses abroad, we help them drive increased global sales, grow communities, create jobs and support dozens of U.S. industries and sectors.
Last year, thousands of U.S. entrepreneurs, farmers, brands, and small and mid-size businesses (SMBs) sold over $40 billion worth of goods to Chinese consumers through our online platforms. And Alibaba.com, our B2B platform, empowers U.S. businesses to sell high-quality goods to 10 million other business enterprises around the world.
Throughout the pandemic, Alibaba has continued to invest in building our digital capabilities, offering new and innovative tools and strategies to help American brands generate sales, engage with customers, rebuild their businesses and recover.
As an example, we recently announced our first “Go Global 11.11 Pitch Fest.” We are inviting U.S small and medium-sized brands to register to pitch for the opportunity to sell their products during our 11.11 Global Shopping Festival, which is the world’s biggest online shopping event. Similarly, to provide help to U.S. B2B businesses during the pandemic, we are organizing Alibaba.com Online Trade Shows USA, a series of multi-day, online events that provide U.S. sellers the opportunity to connect with buyers globally.
As tough as 2020 has been for global business, there is a big opportunity for American companies to digitize their businesses, go global, and sell their products to new markets. There is also the opportunity for U.S. small businesses to tap into the nearly $24 trillion global B2B e-commerce market through our platforms. Many already are, and we’re pleased to be able to share some of their success stories with you. For companies who aren’t, we stand ready to help you understand if our online platforms can help you.
Michael Evans, President and Director, Alibaba Group