Based in California, Uncle Bud’s launched its hemp and CBD health productson Alibaba’s Tmall Global during the 11.11 Global Shopping Festival with thehelp of a familiar face: NBA superstar Earvin “Magic” Johnson.

Johnson, an Uncle Bud’s brand partner, conducted a livestreaming session from LA straight toChinese consumers to promote the launch of the brand. Speaking of hisopportunity to engage with Chinese consumers Johnson said, “they get a chance tomeet Magic Johnson and get to know me, and I get to talk to them directlymyself.”

In a recent Forbes interview, Johnson also spoke about the enormous opportunity that sellingthrough Alibaba provides for Uncle Bud’s. “I’m excited to bepart of this significant development and business expansion for Uncle Bud’sbecause China has an enormous buying power and a large consumer base. The Tmalllive event is a great way to connect with this viable market and introduceUncle Buds products to a new customer base.”