Tmall Global is Alibaba’s cross-border platform and the way many brands enter China without a physical presence in the China market. We enable large and small U.S. brands to reach Chinese consumers by helping them with marketing, brand-building, logistics, and payments.
On January 19th, 2021, Tmall Global hosted our first-ever worldwide virtual summit with regional and category-specific content for the U.S. market. More than 200 U.S. merchants participated to learn about the cross-border e-commerce landscape and market insights in China.
We are seeing increased interest from U.S. brands in going global. In fact, 2020 was a record year for U.S. brands, with around 45% YoY growth for a number of brands joining the platform.
While the pandemic has halted international travel, Chinese consumers are still looking for international products. Sales on Tmall Global grew more than 40% this past year, and our user base grew by 20%.
We expect 2021 to be another banner year for cross-border e-commerce and are looking to add even more U.S. brands to the platform to help them find growth and new customers. We welcome all interested brands and merchants to explore this new market opportunity and look forward to connecting with them this year.