Since 2014, Tmall Global, Alibaba’s business-to-consumer marketplace has helped thousands of U.S. brands sell directly to the hundreds of millions of consumers on our online marketplaces in China. A cross-border model, Tmall Global specializes in helping businesses with no physical presence in China to get their products in the hands of Chinese consumers.
This opportunity is more important now than ever. During this challenging time, U.S. businesses, especially small and medium ones, are struggling to find growth. Tmall Global’s U.S.-based experts are here to help these businesses explore exporting as an additional distribution channel to increase sales and broaden their consumer base.
In the last three months, we launched more than 100 U.S. brands on the Tmall Global platform, doubling the number from last year over the same time frame. We have also placed a greater emphasis on our overseas fulfillment program which offers SMBs greater inventory flexibility and reduced operational and logistics costs. With lower cost access to Chinese consumers, it’s a great way to test and learn the market. Tmall Global works directly with the brands to give them marketing advice and tools to boost brand awareness and sales. Analytics generated from the platform, such as sales performance and consumer preferences, can also help brands make more-informed decisions about their long-term China and global strategy.
As we get ready for this year’s 11.11 Global Shopping Festival, or Singles Day, the biggest online shopping event in the world, we are very excited to announce the launch of Go Global 11.11 Pitch Fest. We created this event to meet more of the interesting small and medium sized brands in the U.S. who aren’t yet well known in the Chinese market. Finalists will have the chance to pitch to Tmall Global and a panel of advisers for the opportunity to participate in 11.11 using Tmall Global’s overseas fulfillment, which is a simplified way to help SMBs start selling their products in China.
We hope that this event will invigorate many small and medium sized brands to think about expanding their reach while also bringing more high-quality U.S. consumer products directly to shoppers in China. For more information and to register for consideration, please visit alibabapowersbusinesses.com/go-global.