Alibaba recently sponsored an article in Protocol on the innovative tools Alibaba is providing U.S. businesses to reach the Chinese market. The story explains how in China, brands and retailers don't just compete for shoppers' dollars; they immerse consumers in new, entertaining experiences that keep them coming back time and again. As a result, U.S.-based businesses are finding ways to put the shopper at the center of the digital experience via Alibaba platforms to cater to Chinese customers.

Read in Protocol,  “The next frontier of shopping is digital and experiential.”‍

"Ecommerce platforms, like those offered by Alibaba and others, help retailers access the global marketplace, particularly with payments, logistics, and marketing, which remain critical for continued industry growth and to help retailers compete more efficiently in the global economy," said Matt Shay, president and CEO of the National Retail Federation.