Sustainability is a key pillar of social responsibility programs for businesses worldwide. In China, 72% of consumers prefer to buy from environmentally responsible companies, according to a survey by consultancy PwC. As a result, American brands such as Klean Kanteen, Olaplex, and Rothy’s, are tapping into Chinese consumers' demand for sustainable products on Alibaba’s Tmall and Tmall Global platforms.
For example, sustainable drinkware brand Klean Kanteen’s sales grow 10% month-over-month on average on Alibaba’s e-commerce platforms. Plastic-to-fashion brand Rothy’s leads livestreams with Chinese consumers on how to lead a sustainable lifestyle. Haircare company Olaplex packages its products in bottles that use recycled plastic from the ocean.
“Olaplex really wants to be more than just a product, but that we are also a lifestyle that the Chinese consumers can identify with.”
- JuE Wong, CEO, Olaplex
Learn more about how brands are selling sustainable products to consumers in China.