This month, Alibaba.com released results from its second annual U.S. Small and Medium Business (SMB) Survey, which found that U.S. SMB manufacturers are digitizing at twice the rate of other industries during the pandemic.
Our research finds that digitization is no longer a nice-to-have but a must-have for companies in every industry to bridge from surviving to thriving in the next era of business.
To help U.S. SMBs accelerate the shift to e-commerce, Alibaba.com will launch a new “Digitization Sprint for U.S. SMB Manufacturers” program in November. We have assembled a team of experts who will give participating manufacturers a four-week masterclass in online marketing, selling and sourcing to ensure long-term success. The program will be offered to qualified manufacturers at no cost.
The research, which sampled more than 5,000 U.S. small and medium-sized businesses, was conducted by the leading global research firm Ipsos between September 4-20,2020. Other key findings from the survey showed that:
U.S. SMB manufacturers have tremendous potential to grow their online business and emerge from this pandemic better positioned for the future. Our first-ever Digitization Sprint will give manufacturers the curriculum, coaching, and community they need to accelerate their digital skills and access the $23.9 trillion global B2B e-commerce opportunity.
U.S. SMB manufacturers with fewer than 500 employees can apply to join the initiative at alibaba.com/digitalsprint.