Last month Alibaba.com hosted its second U.S. Online Trade Show showcasing American food and beverage manufacturers, wholesalers and brands to buyers from around the world. The event featured nearly 40 exhibitors from around the country livestreaming to a global audience of over 1 million business buyers.
Before the pandemic, many of these companies made their most important sales connections through in-person trade shows. By bringing these events online, exhibitors like Elmhurst 1925, a leading nut milk manufacturer based in Elma, NY, showcased their products and met potential business buyers. Event attendees appreciated discovering new, innovative companies all in one experience, and since the show, Elmhurst’s team and many other exhibitors have fielded multiple inquiries from buyers.