Last month, we celebrated Chinese New Year with a virtual discussion on the future of retail and the opportunity the Chinese market presents to U.S. brands. The event included top business influencers, research analysts, investors, industry association executives, brand consultants, academics, and other prominent industry voices, including Alibaba President Michael Evans and National Retail Federation President and CEO Matt Shay.
American business executives from companies that started selling to China via Alibaba for the first time amid the pandemic joined the event to share their positive experiences. The companies included Antica Farmacista, C.O. Bigelow, Everlane, Fenty Beauty, Nuria, Senreve, Supergoop!, Uncle Bud’s, and Whittard of Chelsea. Alibaba was proud to work with these brands to help them thrive during an otherwise challenging and uncertain period.
Here are some of the key takeaways they provided from the discussion: