Bob’s Red Mill is a pioneer in the natural food business. Today, they are using Alibaba to bring its whole-grain goodness to the China market. Here, Bob’s Red Mill executives share more about their natural, stone-ground products and why Chinese consumers can’t get enough.
“It’s natural for Bob’s Red Mill to have most of our sales in China be on the Tmall and Alibaba platforms because they are the biggest player with the biggest reach.”
- Steven White, Export Division Manager, Bob’s Red Mill
Learn why Bob’s Red Mill uses Alibaba to grow their business.