Freshippo, Alibaba’s high-tech grocery chain, is revolutionizing the grocery industry. Since 2016, Freshippo gained popularity with Chinese shoppers because of its innovative mobile-first shopping experience that offers online delivery, unmanned checkout kiosks, and mobile scanned products. Freshippo reflects the growing consumer shift towards digitization, with 60% of purchases taking place online.
U.S. businesses can reach Chinese consumers through Freshippo’s innovative supply chain system. Today, 40% of Freshippo’s offered products are imported from outside of China. Yakima, Washington-based Domex Superfresh Growers, partnered with Freshippo to bring its cherries to more than 50 stores in China. “The cherries make it all the way from our orchards in Washington State to the shelves of Freshippo within 48 hours,” said Jeff Webb, Domex Superfresh Growers’ director of international business development.
Domex Superfresh Growers decided to partner with Freshippo because of its business model, which integrates retail, warehousing, and fulfillment. As Webb noted, “When I visited China, I recognized that Freshippo is a perfect market for our cherries. What impressed me most was the way they educated their customers about their products.”
California-based Beyond Meat also brought its ‘Beyond Burger’ to more than 50 Freshippo stores in China. The brand sees China as a significant market opportunity, with Euromonitor predicting that China’s growing demand for “free from meat” products, including plant-based meat substitutes, would be worth nearly $12 billion by 2023.