NDP Analytics, a leading economic and communication research firm, reports that Alibaba’s e-commerce platforms create a positive economic impact in the U.S. In 2020, U.S. businesses sold over $54 billion worth of products to Chinese consumers on Alibaba’s e-commerce platforms, supporting over 256,000 American jobs and $21 billion in U.S. wages. Businesses that work with Alibaba include signature American brands such as Bissell, Fender, and Stride Rite, and smaller brands like Emily's Chocolates, Radha Beauty, and SuperGoop!.
Notable findings in the report, Digital Commerce: Alibaba’s Contributions to the U.S. Economy, demonstrate that Alibaba’s sales channels are not only a growth engine for U.S. businesses but a net positive for the U.S. economy.
Commenting on the report in his recent Forbes article, “The E-Commerce Revolution is Transforming Global Trade and Benefitting the U.S. Economy,” Dan Ikenson, Director of Policy Research, NDP Analytics, said, “the confluence of technology, innovation, and entrepreneurship is opening up new opportunities for U.S. businesses to reach billions of the world’s consumers at a much lower cost and with a greater likelihood of long-term success. Alibaba’s pioneering efforts are part of this rich heritage.”