Last month, Alibaba’s Tmall unveiled a new 3D shopping platform for home-furnishing brands. Alibaba developed the tool to help brands reach customers during the pandemic and features more than 10,000 immersive 3D showrooms. Interior designers use Tmall’s design tools to mimic a real-life showroom experience where consumers can browse and examine products through Virtual Reality (VR) technology. On a virtual store visit, customers can experiment with different sizes, patterns, and color themes, while navigating a virtual floorplan that allows them to explore thousands of options. U.S. brands like La-Z-Boy even created virtual stores that are replicas of their landmark physical stores. You can learn more about the tool here.