Following the success of its inaugural 2020 Go Global 11.11 Pitch Fest, Alibaba has begun accepting applications for Pitch Fest 2021. Pitch Fest provides an opportunity for U.S.-based small and medium-sized businesses to test the market in China and participate in Alibaba’s 2021 11.11 Global Shopping Festival, the biggest shopping event in the world.
Selected brands will receive hands-on coaching from Alibaba on how to navigate the Chinese consumer market. Brands that are ready will be fast-tracked and launched on Alibaba’s B2C cross-border marketplace Tmall Global through our Overseas Fulfillment program and have the chance to have their products featured during the 11.11 Global Shopping Festival.
Last year, selected brands, including America’s oldest apothecary C.O. Bigelow, used the Go Global 11.11 Pitch Fest to test the China market and boost brand awareness by participating in 11.11.
Applications for this year’s Pitch Fest are open to e-commerce-ready SMBs across all major retail categories, including apparel and accessories, beauty and personal care, health and wellness, consumer electronics, home goods, food & beverage, as well as baby, kids & maternity. The U.S. Pitch Fest applications period will run through August 6th.