Alibaba’s business ecosystem helps create jobs, grow local economies and support industries in states across the country. On our website, you can learn how companies in your state are benefiting from their partnership with Alibaba. Each month our newsletter will highlight how brands in an individual state work with Alibaba to access global markets. Today we focus on the Empire State.

Opportunities for New York Businesses
Over one hundred New York-based businesses have partnered with Alibaba to access Chinese and global markets and expand their customer base abroad. From big brand names like Coach and Estée Lauder to small businesses like Evereden, a growing number of New York-based companies are utilizing Alibaba’s e-commerce platforms to grow their business.

Kimberley Ho, founder and CEO of New York-based family skincare company Evereden, launched on Tmall Global in November 2018. In the first month, sales exceeded Ho’s expectations after the conversion rate, or frequency with which visitors to the site actually purchase a product, reached 15% to 20%.

In addition to helping U.S. businesses like Evereden grow, Alibaba’s business ecosystem helps create job opportunities and supports industries across the state, boosting the New York state economy.
Learn about other successful American businesses’ partnership with Alibaba in your state.