For many American brands partnering with Alibaba, 11.11 is one of the biggest growth drivers every year –and this year will be no exception. This year’s event will provide broader consumer reach and bigger promotions, double the number of shopping windows that will spotlight brands, products and special offers, and the popular livestreaming technology creating more fun and engagement for consumers.

A new sales window will also be added from November 1 to 3, ahead of the main event, to provide new brands and small businesses the opportunity to showcase their products and tell their stories amid the pandemic.