UK & Ireland Go Global Pitch Fest 11.11

Apply now to Go Global

Who should apply?

Brands selling high-quality British and Irish products in the following categories:

  • Beauty: fragrance, skincare sets, facial serum, face masks, eye serum
  • Personal Care: body lotion/cream, neck cream, body care sets, hair dye kits, hair care
  • Fashion: bags, sneakers, sports/winter jackets, eye glasses frames, outdoor, yoga
  • Health: functional gummies, probiotics, beauty & healthy ageing supplements, sport nutrition, meal replacement products
  • Baby & Maternity: baby care (diaper cream, body wash, lotions), children's food & snacks, baby & child supplements, maternity products (supplements, bodycare, pregnancy-safe skincare etc.)
  • Home: home fragrance

Any brands with products in the below broader categories are also welcome to apply:

  • Apparel & Accessories
  • Baby & Maternity
  • Beauty & Personal Care
  • Consumer Electronics
  • Fashion
  • Food & Beverage
  • Health & Wellness 
  • Home Goods
  • Pet Products

Why Apply?

Selected brands will:

  • Have the opportunity to test their products in the world’s fastest growing consumer market
  • Be eligible to participate in this year’s 11.11 Global Shopping Festival, after being fast-tracked and launched on our cross-border marketplace, Tmall Global
  • Receive additional marketing advice and tools to boost exposure and awareness in the lead up to 11.11 Global Shopping Festival
  • Be featured in a livestreaming session hosted by the Tmall Global team
  • Be pitched to some of the most famous influencers in China for inclusion in their 11.11 livestreams – potentially attracting hundreds of millions of followers

All brands that apply will receive a follow up 1-2-1 consultation with a Tmall Global Expert and bespoke report on the market opportunity with valuable advice and tips to grow their brand globally and in China

General Criteria for Entry

  • Must be e-commerce ready (i.e., unique UPC on each product, have images and detailed product descriptions)
  • Unique product selling point or brand story 
  • Dedicated personnel to work with Tmall Global team for setup and selling into China
  • Suggested minimum annual turnover of £3 million / €3 million 
  • Must be registered UK or Irish brand on Companies House / CRO Ireland with registered UK or Irish trademark 
  • Must have capability to export 

Selection Criteria

Eligible brands will be selected based on what the judges perceive to be: 

  1. Unique or trending brand/products with a demand in China, and the highest potential for success in the market
  2. Brand / company with ambition and readiness to enter China market

Timeline

  • 16th July: Deadline for submission 
  • 17th - 31st July:  Go Global Pitch Fest consultations (virtual) 
  • August: Tmall Global team fast-tracks onboarding processes for selected brands
  • September: Selected brands send inventory to Tmall Global’s warehouse 
  • Mid-late October to 11th November: Brands launch through dedicated Pitch Fest promotional campaign

Apply for the UK & Ireland 11.11 Pitch Fest! 

Max file size 10MB.
Uploading...
fileuploaded.jpg
Upload failed. Max size for files is 10 MB.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.