Apply by July 16th, 2021 for the UK & Ireland Go Global 11.11 Pitch Fest
The UK and Irelandedition of ‘Go Global 11.11 Pitch Fest’ is an opportunity for small and medium-sized British and Irish businesses to enter the China market, and grow internationally, with a fast-track into the world’s biggest shopping event, Alibaba’s 11.11 Global Shopping Festival. More than 800 million Chinese consumers participated in last year’s 11.11 Shopping Festival. During the 11-day event, $494 million worth of goods from British businesses were sold.
Eligible brands can register to pitch their products to an Alibaba expert panel to receive valuable advice on how to grow their business in China. Brands that are selected to participate will receive hands-on advice from Tmall Global, and their products will be featured on the marketplace during the 11.11 Global Shopping Festival this November.
Apply now to Go Global
Who should apply?
Brands selling high-quality British and Irish products in the following categories:
Beauty: fragrance, skincare sets, facial serum, face masks, eye serum
Personal Care: body lotion/cream, neck cream, body care sets, hair dye kits, hair care
Any brands with products in the below broader categories are also welcome to apply:
Apparel & Accessories
Baby & Maternity
Beauty & Personal Care
Food & Beverage
Health & Wellness
Selected brands will:
Have the opportunity to test their products in the world’s fastest growing consumer market
Be eligible to participate in this year’s 11.11 Global Shopping Festival, after being fast-tracked and launched on our cross-border marketplace, Tmall Global
Receive additional marketing advice and tools to boost exposure and awareness in the lead up to 11.11 Global Shopping Festival
Be featured in a livestreaming session hosted by the Tmall Global team
Be pitched to some of the most famous influencers in China for inclusion in their 11.11 livestreams – potentially attracting hundreds of millions of followers
All brands that apply will receive a follow up 1-2-1 consultation with a Tmall Global Expert and bespoke report on the market opportunity with valuable advice and tips to grow their brand globally and in China
General Criteria for Entry
Must be e-commerce ready (i.e., unique UPC on each product, have images and detailed product descriptions)
Unique product selling point or brand story
Dedicated personnel to work with Tmall Global team for setup and selling into China
Suggested minimum annual turnover of £3 million / €3 million
Must be registered UK or Irish brand on Companies House / CRO Ireland with registered UK or Irish trademark
Must have capability to export
Eligible brands will be selected based on what the judges perceive to be:
Unique or trending brand/products with a demand in China, and the highest potential for success in the market
Brand / company with ambition and readiness to enter China market
16th July: Deadline for submission
17th - 31st July: Go Global Pitch Fest consultations (virtual)
August: Tmall Global team fast-tracks onboarding processes for selected brands
September: Selected brands send inventory to Tmall Global’s warehouse
Mid-late October to 11th November: Brands launch through dedicated Pitch Fest promotional campaign
Apply for the UK & Ireland 11.11 Pitch Fest!
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About Tmall Global
Launched in 2014, Tmall Global (www.tmall.hk) is an extension of Alibaba Group’s Tmall platform that addresses the increasing Chinese consumer demand for international products and brands. It is the premier platform through which overseas brands and retailers reach Chinese consumers, build brand awareness and gain valuable consumer insights in forming their overall China strategy, without the need for physical operations in China.