UK & Ireland Go Global Pitch Fest 11.11

Apply now to Go Global

Who should apply?

Brands selling high-quality British and Irish products in the following categories:

  • Beauty: fragrance, skincare sets, facial serum, face masks, eye serum
  • Personal Care: body lotion/cream, neck cream, body care sets, hair dye kits, hair care
  • Fashion: bags, sneakers, sports/winter jackets, eye glasses frames, outdoor, yoga
  • Health: functional gummies, probiotics, beauty & healthy ageing supplements, sport nutrition, meal replacement products
  • Baby & Maternity: baby care (diaper cream, body wash, lotions), children's food & snacks, baby & child supplements, maternity products (supplements, bodycare, pregnancy-safe skincare etc.)
  • Home: home fragrance

Any brands with products in the below broader categories are also welcome to apply:

  • Apparel & Accessories
  • Baby & Maternity
  • Beauty & Personal Care
  • Consumer Electronics
  • Fashion
  • Food & Beverage
  • Health & Wellness 
  • Home Goods
  • Pet Products

Why Apply?

Selected brands will:

  • Have the opportunity to test their products in the world’s fastest growing consumer market
  • Be eligible to participate in this year’s 11.11 Global Shopping Festival, after being fast-tracked and launched on our cross-border marketplace, Tmall Global
  • Receive additional marketing advice and tools to boost exposure and awareness in the lead up to 11.11 Global Shopping Festival
  • Be featured in a livestreaming session hosted by the Tmall Global team
  • Be pitched to some of the most famous influencers in China for inclusion in their 11.11 livestreams – potentially attracting hundreds of millions of followers

All brands that apply will receive a follow up 1-2-1 consultation with a Tmall Global Expert and bespoke report on the market opportunity with valuable advice and tips to grow their brand globally and in China

General Criteria for Entry

  • Must be e-commerce ready (i.e., unique UPC on each product, have images and detailed product descriptions)
  • Unique product selling point or brand story 
  • Dedicated personnel to work with Tmall Global team for setup and selling into China
  • Suggested minimum annual turnover of £3 million / €3 million 
  • Must be registered UK or Irish brand on Companies House / CRO Ireland with registered UK or Irish trademark 
  • Must have capability to export 

Selection Criteria

Eligible brands will be selected based on what the judges perceive to be: 

  1. Unique or trending brand/products with a demand in China, and the highest potential for success in the market
  2. Brand / company with ambition and readiness to enter China market


  • 16th July: Deadline for submission 
  • 17th - 31st July:  Go Global Pitch Fest consultations (virtual) 
  • August: Tmall Global team fast-tracks onboarding processes for selected brands
  • September: Selected brands send inventory to Tmall Global’s warehouse 
  • Mid-late October to 11th November: Brands launch through dedicated Pitch Fest promotional campaign

Apply for the UK & Ireland 11.11 Pitch Fest! 

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