Apply for the Go Global 11.11 Pitch Fest. Applications close on August 6, 2021!
The 2021 Go Global 11.11 Pitch Fest is designed to help U.S. brands expand their businesses globally.
Now in its second year, this initiative will provide an opportunity for U.S.-based small and medium-sized businesses to test the market in China and participate in Alibaba’s 2021 11.11 Global Shopping Festival, the biggest shopping event in the world.
In 2020, American businesses made sales of more than $54 billion to Chinese consumers through Alibaba’s platforms, a strong testament to Chinese consumers’ growing demand for quality American products.
Selected brands will receive hands-on coaching from Alibaba on how to navigate the Chinese consumer market. Brands that are ready will be fast-tracked and launched on Alibaba’s B2C cross-border marketplace Tmall Global through our Overseas Fulfillment program and have the chance to have their products featured during the 11.11 Global Shopping Festival.
Apply Now to Go Global
Who should apply?
U.S.-based brands offering high-quality products in the following categories:
Beauty: fragrance, skincare, serums, face masks, male skincare
Personal Care: body lotion/cream, neck cream, bodycare sets, hair dye kits, haircare, feminine care, oral hygiene
Baby and Maternity: baby care, maternity cosmetics/skincare, probiotics, toys, kids apparel and shoes, afterschool activity gear
Home: home fragrance, gadgets, musical instruments
U.S.-based brands offering products in the following broader categories are also welcome to apply:
Apparel & Accessories
Beauty & Personal Care
Food & Beverage
Health & Wellness
Baby, Kids & Maternity
Opportunity to work with the Tmall Global U.S. business development team for global market opportunity evaluation and consultation.
Selected brands will be eligible to participate in Alibaba’s 2021 11.11 Global Shopping Festival, after being fast-tracked and launched on Tmall Global under the Overseas Fulfillment program.
Selected brands will receive additional marketing advice and tools to boost exposure and awareness in the lead up to 11.11, such as being featured in a dedicated livestreaming session.
General Criteria for Entry:
Must be e-commerce ready, with a unique UPC on each product as well as product images and detailed product descriptions
Must have a unique product selling point or brand story
Must have dedicated personnel to work with the Tmall Global team for setup and selling
Must have reasonable wholesale costs to support marketing and promotions
June 8, 2021: Application period opens
August 6, 2021: Deadline for submissions (Selected brands will be contacted by the Tmall Global team by August 13)
August–September 2021: Tmall Global team fast-tracks the launch of selected brands
October 2021: Selected brands send inventory to a Tmall Global warehouse in either New York or Los Angeles
Mid–late October 2021: Selectedbrands participate in promotional campaigns to generate brand awareness and excitement ahead of 11.11
November 1–11, 2021: Selected brands participating in 11.11 will receive additional resources and exposure
About Overseas Fulfillment:
Tmall Global’s Overseas Fulfillment program allows brands to place their products in a U.S. warehouse for sale on Alibaba’s cross-border B2C platform. The program gives brands a low-cost, low-risk way to assess the China market before making a full-fledged entry into the country. As part of the Overseas Fulfillment solution, the Tmall Global team provides brands with marketing advice and tools to help boost brand awareness. Analytics generated from the platform, such as sales performance and consumer insights, can help brands make more informed decisions about their China strategy.
The Overseas Fulfillment program is a consignment model that fulfills orders for Chinese consumers directly from a warehouse in either Los Angeles or New York. It can provide brands with more inventory flexibility and lower logistics and storage costs.
Key value proposition for brands:
Direct access to Chinese consumers without a local presence in China
Lower market entry cost for brands to test and optimize their product assortment
Wholesale cost settlement weekly or monthly in U.S. dollars with minimal extra operational and sales costs
Easy return or exchange of inventory in home country
Apply Now for the 2021 Go Global 11.11 Pitch Fest!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.