Texas-based Supergoop! describes itself as the first and only lifestyle brand 100% dedicated to UV protection, or SPF. Supergoop! was founded by a teacher who had a friend diagnosed with skin cancer at the age of 29. The company is committed to doing all it can to eradicate the devastating disease. Now, it’s partnering with Alibaba’s Tmall to build on its mission and expand into global markets.
Supergoop! made its China debut on Tmall Global just as Covid-19 was hitting its peak in the country. The company felt compelled to push ahead with its plan of expanding into the China market – a move it saw as a long-term opportunity. Tmall’s marketing tools allowed the company to thrive in an uncertain economic climate. Chinese consumers were watching livestreams and prioritizing skincare while confined at home. As a result, Supergoop! had “unbelievable success out of the gate,” said Supergoop! President Amanda Baldwin. “Expanding into China with Alibaba has truly been a game changer for our brand.” Learn more about Supergoop! here.