Based in Yakima, Washington, Domex Superfresh Growers has been in business for five generations. The company is building on its decades of success and partnering with Alibaba’s Freshippo supermarkets to bring the freshest cherries to consumers around China. “We feel that Alibaba’s leading the trend in international growth,” said Jeff Webb, Director of International Business Development for Domex. “Alibaba is a growth model we want to pattern after.”
Domex prides itself on a commitment to sustainable farming that will allow the company to grow and thrive for future generations -- this is a story that Alibaba is helping Domex tell consumers around the world. “When I visited China, I recognized that Freshippo is a perfect market for our cherries,” said Webb. “What impressed me most was the way they educated their customers about their products.” Learn more about Domex’s story here.