John Caplan

President, North America and Europe B2B, Alibaba Group

John joined Alibaba Group in 2018 to lead the growth of the B2B business in North America and Europe.

John is leader with 20 years of experience as a Founder, CEO, and President/CMO. He is an entrepreneur and leader, with a track record of transformational innovation and results. 

Prior to joining Alibaba, John was Founder & CEO at OpenSky, responsible for building a world class ecommerce platform with a team that leveraged technology to unlock the growth potential of small businesses.

Before OpenSky, John was CEO at Ford Models, the largest and most successful global fashion talent firm, with operations in 50 countries and across every aspect of the talent industry. He led the successful digital transformation and modernization of the fashion services industry and created the Ford Models Media business.

Previously, John served as the CMO & President of

John has a B.A. in English from the University of Rochester.